Articles

Here is a selection of features from Craft Focus magazine.

 

Know your consumer rights

We give you a guide to the EU Consumer Rights Directive 2014 and how it affects you: Simon Horton of e-commerce plugin supplier ShopIntegrator looks at how changes in EU consumer rights legislation affect your craft business. If you're selling direct to consumers, these changes apply to you. ... read more

 

Make Christmas sales soar with bespoke gift cards

Create bespoke gift cards today and start cashing in on the run up to Christmas. These represent a staggering 55 per cent of all gift sales in the UK and there are signs that suggest this will only continue to grow.... read more

 

Effective craft shop displays

Nick Parry from ExaClair shares his thoughts and advice on how craft retailers can make the most of their in-store displays. ... read more

 

A reason to return

ActSmart look at how small retailers can implement and manage a successful loyalty scheme If you want a sure fire way to increase your sales, look no further than repeat business and loyalty schemes help drive this... read more

 

Buttons and bows

Fantastic Ribbons has over a decade of experience in ribbon and exhibits at all the major craft exhibitions. Craft Focus talks to Keith Edwards, Co-Founder of the business ... read more

 

A picture can speak a thousand words

As an online business, your product photography is the closest your customers will get to the real product before purchasing. Daniel Ruffle, Head of Digital Design at Metakinetic describes how to make the most of your images. ... read more

 

Making effective use of giveaways at your exhibition stand

Are giveaways at exhibitions a great way to build your brand, attract footfall and generate new business or are they a waste of time and money that end up being ignored or simply thrown in the bin? The answer is some are some aren't!... read more

 

How to make a bouquet centrepiece for summer

As summer wedding season approaches, Tracy Rowbottom, award winning floristry expert from Country Baskets share its guide on creating a bridal bouquet or centrepiece.... read more

 

Changes to employment law

It's essential that SMEs know their duties as an employer to avoid fines and legal action ... read more

 

Whole lotta beads and more

Julie Bonnar catches up with Graham Halls to chat about the newly formed company Wholesale Beads, and what it can offer retailers stocking jewellery making products ... read more

Fabric Freedom
Crafters Companion Limited
Hunkydory Crafts Ltd