Articles

Here is a selection of features from Craft Focus magazine.

 

Effective craft shop displays

Nick Parry from ExaClair shares his thoughts and advice on how craft retailers can make the most of their in-store displays. ... read more

 

A reason to return

ActSmart look at how small retailers can implement and manage a successful loyalty scheme If you want a sure fire way to increase your sales, look no further than repeat business and loyalty schemes help drive this... read more

 

Buttons and bows

Fantastic Ribbons has over a decade of experience in ribbon and exhibits at all the major craft exhibitions. Craft Focus talks to Keith Edwards, Co-Founder of the business ... read more

 

A picture can speak a thousand words

As an online business, your product photography is the closest your customers will get to the real product before purchasing. Daniel Ruffle, Head of Digital Design at Metakinetic describes how to make the most of your images. ... read more

 

Making effective use of giveaways at your exhibition stand

Are giveaways at exhibitions a great way to build your brand, attract footfall and generate new business or are they a waste of time and money that end up being ignored or simply thrown in the bin? The answer is some are some aren't!... read more

 

How to make a bouquet centrepiece for summer

As summer wedding season approaches, Tracy Rowbottom, award winning floristry expert from Country Baskets share its guide on creating a bridal bouquet or centrepiece.... read more

 

Changes to employment law

It's essential that SMEs know their duties as an employer to avoid fines and legal action ... read more

 

Whole lotta beads and more

Julie Bonnar catches up with Graham Halls to chat about the newly formed company Wholesale Beads, and what it can offer retailers stocking jewellery making products ... read more

 

More than a beanie!

Where have you been if you haven't heard of the myboshi phenomenon! Julie Bonnar, editor of Craft Focus caught up with Thomas Jaenisch and Felix Rohland at Craft, Hobby + Stitch earlier this year to find out more. ... read more

 

Get connected - five telecoms issues you must consider when moving offices

If you're planning to move offices then it is essential you consider your telecoms options early in the process. Far too often they get left to the last minute. At best this can lead to added stress, or at worst long delays and increased costs.... read more

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