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Articles

Here is a selection of features from Craft Focus magazine.

Craft Focus a pillar of support

Craft Focus a pillar of support after Home & Gift announcement - let's keep businesses and the trade industry thriving

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The team spirit behind Craft Focus

While at home due to lockdown, people will be online more than ever, however, we will all start missing that 'human aspect' so here at KD Events & Publishing we wanted you to meet and get to know the team behind our stand-out trade publication Craft Focus...

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Useful tips for upping your IG hashtag game

The perfect place to get attention for your brand is on Instagram, but getting it right isn't always easy. Things like hashtags can make a big difference to your Instagram engagement and reach performance, allowing you to connect with plenty of potential clients.

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How to reactivate abandoned baskets

Research shows that 70 per cent of online shopping baskets are abandoned before checkout, so how can retailers get these customers back? Go Inspire's Nick Cole reveals some useful strategies

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Talking shop

Simon Burns, managing director at ICHF Events, reveals what's coming up at CHSI Stitches 2020, which takes place at the NEC in Birmingham from 16th - 18th February.

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The new £20 note unveiled

The Governor of the Bank of England, Mark Carney has unveiled the design of the new £20 note featuring the artist JMW Turner which will be issued on 20th February, 2020

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Social status

Simon Burns, managing director of ICHF Events, discusses the impact of social media on the show organiser's communications strategy

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Back to basics

A carefully chosen range of fabric essentials will be the workhorse of any craft shop, says Jacqui Smith

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Promoting a positive work environment

Happy, satisfied staff will make your company more efficient and productive, says Sara Davies

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The future of local craft shops

Opinion: Are online retailers and craft TV channels growing the market or harming local craft communities? Steve Barton shares his thoughts

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How to attract talent

Sara Davies reveals how to recruit the best candidates for your business

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How to inspire experienced stitchers

Once you have conquered the dressmaking basics, ensure you have fabrics and patterns in stock to suit those who enjoy a challenge, says Jacqui Smith

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Building a successful blog

Developing a business blog is a practical and effective way to connect with your customers, says Sara Davies

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Talking points

Linda Jones, author of The Craft Report, discusses her thoughts on this vital piece of industry research

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Variety act

Mark Wilson from Creative Products Distribution is looking forward to discovering more craft bestsellers in 2019

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Making dressmaking more sustainable

Jacqui Smith examines ways in which the sewing industry can become more environmentally-friendly

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Make fabrics a success in 2019

Jacqui Smith, director of Hantex, reveals how to make the most of the home sewing market

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All the essentials

Whitecroft Essentials has supplied knitting, sewing and haberdashery supplies for more than a century. Managing director Richard Wood tells us what’s coming up next for the company

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A world apart

World of Wool produces fibre crafts that other companies repackage as their own. Marketing manager Andrew Novotny tells us how the business is keeping up with demand

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A meeting of minds

Collaborating with creative design professionals is a great way to find new audiences and inspire your customers. Sara Davies explains how

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