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Articles

Here is a selection of features from Craft Focus magazine.

The new £20 note unveiled

The Governor of the Bank of England, Mark Carney has unveiled the design of the new £20 note featuring the artist JMW Turner which will be issued on 20th February, 2020

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Social status

Simon Burns, managing director of ICHF Events, discusses the impact of social media on the show organiser's communications strategy

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Back to basics

A carefully chosen range of fabric essentials will be the workhorse of any craft shop, says Jacqui Smith

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Promoting a positive work environment

Happy, satisfied staff will make your company more efficient and productive, says Sara Davies

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The future of local craft shops

Opinion: Are online retailers and craft TV channels growing the market or harming local craft communities? Steve Barton shares his thoughts

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How to attract talent

Sara Davies reveals how to recruit the best candidates for your business

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How to inspire experienced stitchers

Once you have conquered the dressmaking basics, ensure you have fabrics and patterns in stock to suit those who enjoy a challenge, says Jacqui Smith

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Building a successful blog

Developing a business blog is a practical and effective way to connect with your customers, says Sara Davies

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Talking points

Linda Jones, author of The Craft Report, discusses her thoughts on this vital piece of industry research

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Variety act

Mark Wilson from Creative Products Distribution is looking forward to discovering more craft bestsellers in 2019

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Making dressmaking more sustainable

Jacqui Smith examines ways in which the sewing industry can become more environmentally-friendly

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Make fabrics a success in 2019

Jacqui Smith, director of Hantex, reveals how to make the most of the home sewing market

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All the essentials

Whitecroft Essentials has supplied knitting, sewing and haberdashery supplies for more than a century. Managing director Richard Wood tells us what’s coming up next for the company

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A world apart

World of Wool produces fibre crafts that other companies repackage as their own. Marketing manager Andrew Novotny tells us how the business is keeping up with demand

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A meeting of minds

Collaborating with creative design professionals is a great way to find new audiences and inspire your customers. Sara Davies explains how

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Hedging your bets

Economist Jeremy Thomson-Cook looks at the challenges of running an international craft company

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How to grow your business

As your company starts to expand, you may need to restructure from within. Sara Davies explains where to start

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Coming up roses

Paper artist Rebecca Ephgrave tells us where she finds her inspiration

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How to shine on social media

Sara Davies reveals how social media networks like Instagram and Twitter can help build customer loyalty

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Best of British

British Craft Trade Fair organiser, Margeret Bunn, explains why the UK craft scene is going from strength to strength

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