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Articles

Here is a selection of features from Craft Focus magazine.

 

Branching out in your business

Sara Davies MBE, founder of Crafter’s Companion, explains how to expand into a new market sector

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How to get ahead

Sara Davies MBE, founder of Crafter’s Companion, reveals how to stay one step ahead of the game

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Is this £6.49 pebble painting kit the first big toy craze of 2018?

A £6.49 painting kit could follow in the footsteps of fidget spinners by becoming 2018's first new toy craze.

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Get out there

Dominic Fleming from ICHF Events shares five reasons why trade shows work

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Making an impact

Sara Davies discusses how to be seen, heard and remembered in the crafting world

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Tips for insuring your craft business

Alison Bellamy ACI, Project Director for Walmsley Commercial Insurance Brokers, talks insurance that's designed for your craft business.

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Online retail vs in-store experience: Is there a real winner?

Leading cloud technology provider Ian Tomlinson, started Cybertill 15 years ago and since, has seen fundamental changes in the world of retail. Here he cites the ways in which retailers should be doing better to excel in the in-store experience phenomena to beat off online competition

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Craft It Yourself

Craft It Yourself started (25th July at 8pm on Channel 4), we caught up with the presenters Ant Anstead, nd Robin Johnson and Clemency Green to discuss crafting

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Craft intelligence

Julie Bonnar reports back from the recent presentation of Immediate Media's biennial Craft Intelligence research

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#talk to the hand

Michael O'Connor, PR & Marketing expert from Grey Sergeant, shares seven deadly sins that will make consumers dislike your brand.

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Proper protocol

David Fairhurst from Intelligent Retail explains Google's latest advance in web security protocol

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Become an influencer

Michael O'Connor, PR & Marketing expert from Grey Sergeant, discusses how to become an influencer in your industry.

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Are you pension ready?

Workplace Pension Bureau Director, Richard Pope, explains the importance of employers complying with the new company pension legislation, regardless of business size.

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Shout about your business

Sara Davies discusses the importance of building good relationships with the media

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Rethinking retail

CEO Ian Tomlinson talks omni-channel retailing: blurring boundaries, converging sectors and convenient choices

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The power of face-to-face

We caught up with some key players in the craft industry exhibiting at CHSI Stitches in February to discover what the power of face to face means to their business.

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Lights, camera, action!

Michael O'Connor, PR & Marketing expert from Grey Sergeant, explains how you can make your business more human by vlogging and live streaming.

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How social is your business?

Lee Nicolaou, Marketing Manager from Business Agent, shares how to stay on top of your game with social media

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Stand up and be counted

Dave Angus, European Key Account Manager at Glue Dots International, gives us his unique insight into how to make the most of trade shows.

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Look, listen and learn

We talk to Jamie Martin, CEO at Hochanda, about how the company is helping the interest in crafts to flourish

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