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Articles

Here is a selection of features from Craft Focus magazine.

 

Hedging your bets

Economist Jeremy Thomson-Cook looks at the challenges of running an international craft company

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How to grow your business

As your company starts to expand, you may need to restructure from within. Sara Davies explains where to start

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Coming up roses

Paper artist Rebecca Ephgrave tells us where she finds her inspiration

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How to shine on social media

Sara Davies reveals how social media networks like Instagram and Twitter can help build customer loyalty

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Best of British

British Craft Trade Fair organiser, Margeret Bunn, explains why the UK craft scene is going from strength to strength

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Branching out in your business

Sara Davies MBE, founder of Crafter’s Companion, explains how to expand into a new market sector

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How to get ahead

Sara Davies MBE, founder of Crafter’s Companion, reveals how to stay one step ahead of the game

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Is this £6.49 pebble painting kit the first big toy craze of 2018?

A £6.49 painting kit could follow in the footsteps of fidget spinners by becoming 2018's first new toy craze.

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Get out there

Dominic Fleming from ICHF Events shares five reasons why trade shows work

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Making an impact

Sara Davies discusses how to be seen, heard and remembered in the crafting world

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Tips for insuring your craft business

Alison Bellamy ACI, Project Director for Walmsley Commercial Insurance Brokers, talks insurance that's designed for your craft business.

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Online retail vs in-store experience: Is there a real winner?

Leading cloud technology provider Ian Tomlinson, started Cybertill 15 years ago and since, has seen fundamental changes in the world of retail. Here he cites the ways in which retailers should be doing better to excel in the in-store experience phenomena to beat off online competition

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Craft It Yourself

Craft It Yourself started (25th July at 8pm on Channel 4), we caught up with the presenters Ant Anstead, nd Robin Johnson and Clemency Green to discuss crafting

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Craft intelligence

Julie Bonnar reports back from the recent presentation of Immediate Media's biennial Craft Intelligence research

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#talk to the hand

Michael O'Connor, PR & Marketing expert from Grey Sergeant, shares seven deadly sins that will make consumers dislike your brand.

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Proper protocol

David Fairhurst from Intelligent Retail explains Google's latest advance in web security protocol

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Become an influencer

Michael O'Connor, PR & Marketing expert from Grey Sergeant, discusses how to become an influencer in your industry.

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Are you pension ready?

Workplace Pension Bureau Director, Richard Pope, explains the importance of employers complying with the new company pension legislation, regardless of business size.

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Shout about your business

Sara Davies discusses the importance of building good relationships with the media

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Rethinking retail

CEO Ian Tomlinson talks omni-channel retailing: blurring boundaries, converging sectors and convenient choices

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