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Here is a selection of features from Craft Focus magazine.
We caught up with some key players in the craft industry exhibiting at CHSI Stitches in February to discover what the power of face to face means to their business.
Michael O'Connor, PR & Marketing expert from Grey Sergeant, explains how you can make your business more human by vlogging and live streaming.
Lee Nicolaou, Marketing Manager from Business Agent, shares how to stay on top of your game with social media
Dave Angus, European Key Account Manager at Glue Dots International, gives us his unique insight into how to make the most of trade shows.
We talk to Jamie Martin, CEO at Hochanda, about how the company is helping the interest in crafts to flourish
Dids Macdonald, ACID's CEO, looks at the biggest IP myths in the design industry
Intelligent Retail's David Fairhurst explains why it pays to plan ahead when launching a new e-commerce website.
We asked Emma Strothers, owner of Solocrafts, what sort of products should a retailer who's new to needlecrafts consider stocking to attract cross-stitchers?
We talk to Evelina Buividiene, Director of Export Customer Service for RIOLIS as the company celebrates 20 years in business
William Buist from xTEN explains why building a successful networking is about your ability to forge mutually beneficial, integrated alliances with the right partners.
When a big licensing launch lands – make sure you take advantage
Ian Tomlinson, Founder and CEO of Cybertill, explains what you need to ask before buying an EPoS system
David Fairhurst, Head of Creative Online Marketing at Intelligent Retail, explains why it's important to review your website links
Tim Lansdale, Head of Payment Security, Worldpay explains how to cash in this Christmas and keep fraudsters at bay
What started as a US marketing initiative is unarguably now a popular Christmas tradition both in the US and UK too. Black Friday, the first Friday after Thanksgiving, is when bricks and mortar US retailers reduce prices in a bid to kick-start the gift buying season. Senior security analyst at AppRiver, Fred Touchette offers the following security tips for retailers to help protect systems and keep trading.
Benoît Gruber, VP Corporate Communication, Sage Enterprise Market Europe, discusses how best to serve your customers and how to keep them.
Sara Davies asks whether TV shopping channels are fierce competitors or craft advocate? What do you think about TV shopping channels – friend or foe?
Preparing for Christmas should be a year long process, so it's important to take a step back and plan ahead. Ian Tomlinson from Cybertill takes you through a step-by-step guide to follow so you can create your own Christmas plan.
David Fairhurst, Head of Creative Online Marketing at Intelligent Retail, discusses the benefits of replacing the traditional paper document.
E-commerce expert Simon Horton suggests ways to keep your online craft business free from fraudsters
