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Articles

Here is a selection of features from Craft Focus magazine.

 

Original or copy: do you know the difference?

Dids Macdonald, ACID's CEO, looks at the biggest IP myths in the design industry

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Laying the groundwork for e-commerce

Intelligent Retail's David Fairhurst explains why it pays to plan ahead when launching a new e-commerce website.

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Increasing the demand for cross-stitch

We asked Emma Strothers, owner of Solocrafts, what sort of products should a retailer who's new to needlecrafts consider stocking to attract cross-stitchers?

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From RIOLIS with love

We talk to Evelina Buividiene, Director of Export Customer Service for RIOLIS as the company celebrates 20 years in business

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Strategic networking

William Buist from xTEN explains why building a successful networking is about your ability to forge mutually beneficial, integrated alliances with the right partners.

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Might of licensing

When a big licensing launch lands – make sure you take advantage

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10 questions to ask when choosing an EPoS system

Ian Tomlinson, Founder and CEO of Cybertill, explains what you need to ask before buying an EPoS system

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Why you should check your web links

David Fairhurst, Head of Creative Online Marketing at Intelligent Retail, explains why it's important to review your website links

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How to cash in this Christmas, but help keep the hackers and fraudsters at bay!

Tim Lansdale, Head of Payment Security, Worldpay explains how to cash in this Christmas and keep fraudsters at bay

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The Retailers Guide to Black Friday

What started as a US marketing initiative is unarguably now a popular Christmas tradition both in the US and UK too. Black Friday, the first Friday after Thanksgiving, is when bricks and mortar US retailers reduce prices in a bid to kick-start the gift buying season. Senior security analyst at AppRiver, Fred Touchette offers the following security tips for retailers to help protect systems and keep trading.

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Turn one-time buyers into a lifetime buyer

Benoît Gruber, VP Corporate Communication, Sage Enterprise Market Europe, discusses how best to serve your customers and how to keep them.

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How TV shopping channels can be the independent retailers friend

Sara Davies asks whether TV shopping channels are fierce competitors or craft advocate? What do you think about TV shopping channels – friend or foe?

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Retailer’s guide to Christmas planning

Preparing for Christmas should be a year long process, so it's important to take a step back and plan ahead. Ian Tomlinson from Cybertill takes you through a step-by-step guide to follow so you can create your own Christmas plan.

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Smarter marketing with e-receipts

David Fairhurst, Head of Creative Online Marketing at Intelligent Retail, discusses the benefits of replacing the traditional paper document.

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How to protect your ecommerce business from online fraud

E-commerce expert Simon Horton suggests ways to keep your online craft business free from fraudsters

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How to promote beads and jewellery making in your store

Advice from Viking Loom on how to promote beads and jewellery making in your store

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SEO for beginners

E-commerce expert, Simon Horton of ShopIntegrator shares his tips on where to start with Search Engine Optimisation

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Why see it, feel it, touch it leads to buy it

Richard Edwards, Director of Quatreus asks, what factors lead a potential customer to a purchase decision? That is the key question that we, as marketers, need to answer to help the clients and companies we work with.

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Selling online is easier than you’d think

Want to sell your products online, but not sure where to start? Find out just how simple and low-cost it can be with ActSmart's guide

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Grow your online sales through affiliate marketing

E-commerce expert Simon Horton examines the benefits of affiliate marketing, the important considerations and pitfalls, and how to get the best from your efforts

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