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Articles

Here is a selection of features from Craft Focus magazine.

 

The power of face-to-face

We caught up with some key players in the craft industry exhibiting at CHSI Stitches in February to discover what the power of face to face means to their business.

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Lights, camera, action!

Michael O'Connor, PR & Marketing expert from Grey Sergeant, explains how you can make your business more human by vlogging and live streaming.

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How social is your business?

Lee Nicolaou, Marketing Manager from Business Agent, shares how to stay on top of your game with social media

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Stand up and be counted

Dave Angus, European Key Account Manager at Glue Dots International, gives us his unique insight into how to make the most of trade shows.

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Look, listen and learn

We talk to Jamie Martin, CEO at Hochanda, about how the company is helping the interest in crafts to flourish

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Original or copy: do you know the difference?

Dids Macdonald, ACID's CEO, looks at the biggest IP myths in the design industry

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Laying the groundwork for e-commerce

Intelligent Retail's David Fairhurst explains why it pays to plan ahead when launching a new e-commerce website.

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Increasing the demand for cross-stitch

We asked Emma Strothers, owner of Solocrafts, what sort of products should a retailer who's new to needlecrafts consider stocking to attract cross-stitchers?

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From RIOLIS with love

We talk to Evelina Buividiene, Director of Export Customer Service for RIOLIS as the company celebrates 20 years in business

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Strategic networking

William Buist from xTEN explains why building a successful networking is about your ability to forge mutually beneficial, integrated alliances with the right partners.

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Might of licensing

When a big licensing launch lands – make sure you take advantage

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10 questions to ask when choosing an EPoS system

Ian Tomlinson, Founder and CEO of Cybertill, explains what you need to ask before buying an EPoS system

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Why you should check your web links

David Fairhurst, Head of Creative Online Marketing at Intelligent Retail, explains why it's important to review your website links

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How to cash in this Christmas, but help keep the hackers and fraudsters at bay!

Tim Lansdale, Head of Payment Security, Worldpay explains how to cash in this Christmas and keep fraudsters at bay

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The Retailers Guide to Black Friday

What started as a US marketing initiative is unarguably now a popular Christmas tradition both in the US and UK too. Black Friday, the first Friday after Thanksgiving, is when bricks and mortar US retailers reduce prices in a bid to kick-start the gift buying season. Senior security analyst at AppRiver, Fred Touchette offers the following security tips for retailers to help protect systems and keep trading.

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Turn one-time buyers into a lifetime buyer

Benoît Gruber, VP Corporate Communication, Sage Enterprise Market Europe, discusses how best to serve your customers and how to keep them.

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How TV shopping channels can be the independent retailers friend

Sara Davies asks whether TV shopping channels are fierce competitors or craft advocate? What do you think about TV shopping channels – friend or foe?

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Retailer’s guide to Christmas planning

Preparing for Christmas should be a year long process, so it's important to take a step back and plan ahead. Ian Tomlinson from Cybertill takes you through a step-by-step guide to follow so you can create your own Christmas plan.

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Smarter marketing with e-receipts

David Fairhurst, Head of Creative Online Marketing at Intelligent Retail, discusses the benefits of replacing the traditional paper document.

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How to protect your ecommerce business from online fraud

E-commerce expert Simon Horton suggests ways to keep your online craft business free from fraudsters

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