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Articles

Here is a selection of features from Craft Focus magazine.

 

Give your customers a reason to return

A recent study found that businesses that track their customer loyalty are 60 per cent more profitable than other companies So if you want a sure fire way to increase your sales, look no further than repeat business. ActSmart take a look at how small retailers can implement and manage a successful loyalty scheme.

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Contents is king!

Fiona Pullen, author of Craft a Creative Business and founder of The Sewing Directory, shares why quality website content is so important to your business

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How will the new VAT changes affect your business?

VAT is set to change on 1st Jan 2015. So how will this affect your business? Carol Cheesman of Cheesmans Accountants explains the changes and offers some advice for business owners.

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Know your consumer rights

We give you a guide to the EU Consumer Rights Directive 2014 and how it affects you: Simon Horton of e-commerce plugin supplier ShopIntegrator looks at how changes in EU consumer rights legislation affect your craft business. If you're selling direct to consumers, these changes apply to you.

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Make Christmas sales soar with bespoke gift cards

Create bespoke gift cards today and start cashing in on the run up to Christmas. These represent a staggering 55 per cent of all gift sales in the UK and there are signs that suggest this will only continue to grow.

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Effective craft shop displays

Nick Parry from ExaClair shares his thoughts and advice on how craft retailers can make the most of their in-store displays.

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A reason to return

ActSmart look at how small retailers can implement and manage a successful loyalty scheme If you want a sure fire way to increase your sales, look no further than repeat business and loyalty schemes help drive this

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Buttons and bows

Fantastic Ribbons has over a decade of experience in ribbon and exhibits at all the major craft exhibitions. Craft Focus talks to Keith Edwards, Co-Founder of the business

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A picture can speak a thousand words

As an online business, your product photography is the closest your customers will get to the real product before purchasing. Daniel Ruffle, Head of Digital Design at Metakinetic describes how to make the most of your images.

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Making effective use of giveaways at your exhibition stand

Are giveaways at exhibitions a great way to build your brand, attract footfall and generate new business or are they a waste of time and money that end up being ignored or simply thrown in the bin? The answer is some are some aren't!

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How to make a bouquet centrepiece for summer

As summer wedding season approaches, Tracy Rowbottom, award winning floristry expert from Country Baskets share its guide on creating a bridal bouquet or centrepiece.

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Changes to employment law

It's essential that SMEs know their duties as an employer to avoid fines and legal action

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Whole lotta beads and more

Julie Bonnar catches up with Graham Halls to chat about the newly formed company Wholesale Beads, and what it can offer retailers stocking jewellery making products

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More than a beanie!

Where have you been if you haven't heard of the myboshi phenomenon! Julie Bonnar, editor of Craft Focus caught up with Thomas Jaenisch and Felix Rohland at Craft, Hobby + Stitch earlier this year to find out more.

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Get connected - five telecoms issues you must consider when moving offices

If you're planning to move offices then it is essential you consider your telecoms options early in the process. Far too often they get left to the last minute. At best this can lead to added stress, or at worst long delays and increased costs.

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Everything you need to know about Google+

Why should small businesses try Google+ when they're already using Facebook and Twitter for social media marketing? Digital communications expert Carolyn Hughes reveals how this platform can help.

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A brand for success

We talk to Mark Wilson, Director of Creative Products Distribution about how his business offers quality over quantity

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Use content marketing to increase ecommerce sales

Jocelyn Kirby, Head of Marketing at Metakinetic reveals exactly what content marketing is and why it's the most important type of online marketing

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Enhance customer relationships with email

Email marketing has been utilised for a long time due to its success as a marketing medium. Martin Barnes from Create Click explains how to get started on your own email campaigns

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A Colourful company

Julie Bonnar chats to Neil and Karen Morris, Managing and Sales Director from That's Original Ltd, about their business

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