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Marketing: Industry news from Craft Focus magazine

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Ulster Weavers commemorative linen exceeds demand

Ulster Weavers commemorative linen tea towel launched to celebrate Queen Elizabeth II 70th anniversary of her accession to the throne has significantly exceeded demand.

Aligned to the year-long celebration, demand for Ulster Weavers' limited-edition tea towel, which is available through a range of retailers throughout the UK, US, and Europe, has been more than quadruple what was originally envisaged.

Seven decades on from her accession to the throne in 1952, this year's historic Accession Day was observed on 6 February, officially launching the Queen's Platinum Jubilee celebrations.

As the first British monarch to mark the milestone, the appetite for commemorative memorabilia related to the Jubilee year has been high, explains Joanne Bradley, Business Development Director at Ulster Weavers.

Posted: 13 May 2022

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Future For International Trade Conference speakers advise on how to proceed in the current environment

The key out-take from the BHETA / Gardenex / PetQuip Future for International Trade Conference which took place on March 17th, was that while export was likely to outperform the home market in the coming year, it was vital for both importers and exporters to ensure they were not dependent on any one territory for either sales or supply chain.

Speakers, who included UK government insiders, successful companies exporting from the UK currently, market analysts, legal, financial and compliance advisors, concurred in advising both current and novice UK exporters on both big picture opportunities and perils and the detail of how to proceed successfully in the current environment.

Posted: 29 April 2022

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STAEDTLER announces enhanced partnership with Artstat

STAEDTLER is pleased to announce that from January 2022, the company has entered an enhanced partnership with Artstat, the specialist distributor of creative materials.

Artstat provide an excellent service to independent retailers, having previously stocked a limited selection of Staedtler products, the company will now be offering a much wider range of Staedtler's best-selling products, both stationery and craft ranges.

The partnership with Artstat will be of particular benefit to smaller independents. All retailers are still able to purchase direct from Staedtler.

Posted: 4 February 2022

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Enter Gift of the Year Awards 2022

The time has come to enter your product into the Gift of the Year Awards 2022. Over the course of its 45-year history, The Gift of the Year annual competition has produced thousands of happy faces from category winners, to highly commended to even being shortlisted. The accolade opens doors and raises your business profile to an audience that matters – the buyers and retailers who judge the competition – and boosts your business on a successful journey. Just by entering the competition you are guaranteed for your products to be seen by retailers, buyers and, as stated by previous years' winners, it is also guaranteed to boost your business and elevate your profile in the industry.

Posted: 13 October 2021

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BlueFinity launches Evoke‘s new advanced 360° virtual tour facility

BlueFinity has released the latest of its enhancements to the Evoke low-code app development platform so that it now includes an integrated and adaptable 360° virtual tour capability. This multi-purpose feature allows for the searching, browsing and inspection of any store, venue, property or utility through an integrated part of an app, giving customers a complete virtual and immersive experience.Late in 2020 BlueFinity announced its e-commerce package, which has provided Evoke customers with the ability to incorporate a sophisticated retail environment in the apps they create using Evoke's low-code.

Posted: 11 October 2021

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Worldline partners with Livescale to boost the global adoption of ‘live shopping’ and ‘in-video checkout’

Worldline, the European leader in the payments and transactional services industry, has announced a partnership with Livescale, a pioneering force in the adoption of live shopping. Live shopping, a trend in which retailers, influencers, or celebrities promote and discuss products and services with shoppers via livestreaming video, is proving to be one of the fastest growing phenomena in ecommerce today. Together Worldline and Livescale will offer an embedded commerce solution with seamless in-video checkout capabilities across social media and websites, which will support 150 online payment methods so shoppers can pay as they like.

Posted: 6 October 2021

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The colourful, independent alternative to Black Friday

Celebrate independent shops, artists, makers & small businesses with Just a Card - Indie Week 22nd-26th November, 2021. Now in its fifth year, Just A Card - Indie Week encourages people to support, value, and buy from independents during the crucial Christmas retail period. Given the circumstances of the past year, championing independents this Christmas is more vital than ever!An antidote to the fast-purchase culture of Black Friday, Just A Card - Indie Week welcomes everyone to celebrate their own businesses as well as those they love, to showcase their communities, and to tell their own stories both on and offline. The week will include the ever-popular five-day Instagram challenge which has previously featured across the BBC and beyond, and saw more than 55,000 people taking part.

Posted: 21 September 2021

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National Stationery Week backed by industry giant Maped Helix

World renowned stationery company Maped Helix has been announced as a headline sponsor of National Stationery Week, which is taking place between the 1st and 7th of October. The Kingswinford based brand exports to over 65 countries and has been synonymous with both traditional and innovative stationery for more than 130 years. Competitions will be launched as part of Maped Helix's sponsorship of Get Crafty Day on 6th October, one of the awareness week's Seven Days of Stationery. Maped Creativ and Color'Peps prizes will be on offer, providing everything children need to get drawing, doodling, colouring and making.

Posted: 29 June 2021

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Exciting new animation series launches for pre-schoolers

Manuscript launched its Lionheart Collection in 2019, with a range of arts and craft products for children aged three to 10 years old, specially designed to support development, learn new skills and offer additional benefits, such as pen control, concentration and mindfulness for young learners. Following the success of the range, the company has now decided to bring The Lionheart Collection to life with a series of animations about the characters which is aimed at children aged three to five years old, as well as extend the product range. The Lionheart Tales animations will feature on YouTube, and include Arthur, the Mayor of Lionheart Town and his friends, who will each have a heartfelt message to help children develop.

Posted: 15 June 2021

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