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Marketing: Industry news from Craft Focus magazine

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Enter Gift of the Year Awards 2022

Enter Gift of the Year Awards 2022

The time has come to enter your product into the Gift of the Year Awards 2022. Over the course of its 45-year history, The Gift of the Year annual competition has produced thousands of happy faces from category winners, to highly commended to even being shortlisted. The accolade opens doors and raises your business profile to an audience that matters – the buyers and retailers who judge the competition – and boosts your business on a successful journey.Just by entering the competition you are guaranteed for your products to be seen by retailers, buyers and, as stated by previous years' winners, it is also guaranteed to boost your business and elevate your profile in the industry.... read more

Posted: 13 October 2021

BlueFinity launches Evoke‘s new advanced 360° virtual tour facility

BlueFinity launches Evoke‘s new advanced 360° virtual tour facility

BlueFinity has released the latest of its enhancements to the Evoke low-code app development platform so that it now includes an integrated and adaptable 360° virtual tour capability. This multi-purpose feature allows for the searching, browsing and inspection of any store, venue, property or utility through an integrated part of an app, giving customers a complete virtual and immersive experience.Late in 2020 BlueFinity announced its e-commerce package, which has provided Evoke customers with the ability to incorporate a sophisticated retail environment in the apps they create using Evoke's low-code.... read more

Posted: 11 October 2021

Worldline partners with Livescale to boost the global adoption of ‘live shopping’ and ‘in-video checkout’

Worldline partners with Livescale to boost the global adoption of ‘live shopping’ and ‘in-video checkout’

Worldline, the European leader in the payments and transactional services industry, has announced a partnership with Livescale, a pioneering force in the adoption of live shopping. Live shopping, a trend in which retailers, influencers, or celebrities promote and discuss products and services with shoppers via livestreaming video, is proving to be one of the fastest growing phenomena in ecommerce today. Together Worldline and Livescale will offer an embedded commerce solution with seamless in-video checkout capabilities across social media and websites, which will support 150 online payment methods so shoppers can pay as they like.... read more

Posted: 6 October 2021

The colourful, independent alternative to Black Friday

The colourful, independent alternative to Black Friday

Celebrate independent shops, artists, makers & small businesses with Just a Card - Indie Week 22nd-26th November, 2021. Now in its fifth year, Just A Card - Indie Week encourages people to support, value, and buy from independents during the crucial Christmas retail period. Given the circumstances of the past year, championing independents this Christmas is more vital than ever!An antidote to the fast-purchase culture of Black Friday, Just A Card - Indie Week welcomes everyone to celebrate their own businesses as well as those they love, to showcase their communities, and to tell their own stories both on and offline. The week will include the ever-popular five-day Instagram challenge which has previously featured across the BBC and beyond, and saw more than 55,000 people taking part.... read more

Posted: 21 September 2021

National Stationery Week backed by industry giant Maped Helix

National Stationery Week backed by industry giant Maped Helix

World renowned stationery company Maped Helix has been announced as a headline sponsor of National Stationery Week, which is taking place between the 1st and 7th of October. The Kingswinford based brand exports to over 65 countries and has been synonymous with both traditional and innovative stationery for more than 130 years. Competitions will be launched as part of Maped Helix's sponsorship of Get Crafty Day on 6th October, one of the awareness week's Seven Days of Stationery. Maped Creativ and Color'Peps prizes will be on offer, providing everything children need to get drawing, doodling, colouring and making.... read more

Posted: 29 June 2021

Exciting new animation series launches for pre-schoolers

Exciting new animation series launches for pre-schoolers

Manuscript launched its Lionheart Collection in 2019, with a range of arts and craft products for children aged three to 10 years old, specially designed to support development, learn new skills and offer additional benefits, such as pen control, concentration and mindfulness for young learners. Following the success of the range, the company has now decided to bring The Lionheart Collection to life with a series of animations about the characters which is aimed at children aged three to five years old, as well as extend the product range. The Lionheart Tales animations will feature on YouTube, and include Arthur, the Mayor of Lionheart Town and his friends, who will each have a heartfelt message to help children develop.... read more

Posted: 15 June 2021

ACID celebrates World IP Day with true or false competition

ACID celebrates World IP Day with true or false competition

Every April 26, the World Intellectual Property Office celebrates World Intellectual Property Day to learn about the role that intellectual property (IP) rights play in encouraging innovation and creativity. Today, we will hear from parliamentarians and some of the best UK designers from different industry sectors about the importance of IP to stimulate innovation for growth. Why IP Matters? And also, what are the challenges of bringing new ideas to market? WIPO say, "Every business starts with an idea. Each of the millions of small and medium-sized enterprises (SMEs) that operate across the globe every day started with an idea that took shape in someone's mind and made its way to market."... read more

Posted: 26 April 2021

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