Marketing: Industry news from Craft Focus magazine

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Consumer loyalty on the rise: UK public engaged in loyalty schemes

The Gift Card and Voucher Association (GCVA) has released comprehensive research findings revealing the impressive engagement levels of UK consumers with loyalty schemes.

The survey, conducted over 1,000 UK consumers and insights from 36 GCVA member organisations, highlights that loyalty scheme participation remains robust across all age groups. 94 percent of those aged 66 and over are engaged in at least one scheme, alongside 81 percent of young adults between 18 and 25. Schemes also appeal to those on both high and low incomes, with 96 percent of those with a household income of over £75,000 actively involved in such schemes.

Posted: 24 June 2024

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Urgent call for retailer take-back schemes to tackle textile waste crisis

Over half of all clothing thrown away ends up in landfill – that is 53 tonnes of textile waste, which takes up 5 percent of all landfill space. The fashion industry is also responsible for 10 percent of global greenhouse gas emission. So, what can be done to reduce this negative environmental impact?

Sustainability experts from BusinessWaste.co.uk are calling on retailers to implement take-back programs for unwanted clothing to help combat textile waste – just like the current take-back scheme for electricals operating across the UK. An old clothing take-back initiative comes amid growing concerns about the sustainability of current practices in the textile recycling industry, as highlighted by the Textile Recycling Association (TRA).

Posted: 17 June 2024

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STABILO announces new partnership with ASDA

Leading European manufacturer of pens, pencils, and other writing instruments, STABILO, has announced a new partnership with ASDA to stock its range of high-quality stationery. This exciting development marks a significant milestone for STABILO as it expands its retail presence. Shoppers can now easily access STABILO's popular products from vibrant highlighters to precision pens, ensuring they have the perfect tools for school, office, and creative projects.

Posted: 13 June 2024

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JewelleryMaker invite you to be a part of their World Record Attempt

JewelleryMaker, the UK's only TV show dedicated to jewellery making is inviting jewellery makers of all abilities to join in with their record attempt of the most people making jewellery at one time in what they are calling The World's Biggest Make-A-Long (unofficial). There is still time to get involved but be quick... Good luck to everyone who is getting involved!

Posted: 30 May 2024

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40 years of Messe Frankfurt Medien und Service GmbH

Messe Frankfurt Medien und Service GmbH (MFS) is celebrating its 40th anniversary this year. Founded in 1984, MFS is a wholly owned subsidiary of Messe Frankfurt and now consists of two areas: Fairconstruction and Media Services. The lasting success of the Group's very first subsidiary is founded on providing exhibitors with the best possible visibility through stand construction and marketing services.

Posted: 18 April 2024

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Research shows a compelling shift in shopping habits over the festive season

Despite a festive spending slowdown, the GCVA, in collaboration with Global Data, reveals a compelling shift in shopping habits during the holiday season.

Their nationally representative survey of 2,000 consumers indicates that over 20 million gift cards were exchanged during Christmas 2023, with nearly a third (31 percent) of respondents receiving one.

Interestingly, almost a quarter (24 percent) of those surveyed received more gift cards than in previous years.

Younger generations emerged as the primary recipients, with an astonishing 50 percent of those aged 16-24 unwrapping the gift of a gift card, compared to 18 percent among the 55-64 age group.

The research also showed diverse reasons why gift cards are a popular choice.

Posted: 18 March 2024

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Social stationery deal for acclaimed artist partner of The London Studio

Designs by Emmy Lupin, an exciting and highly original artist represented by art licensing and design company The London Studio, have been licensed for a series of 2025 diaries and calendars to be launched across Europe by Dumont Kalenderverlag, one of the leading calendar publishers in Germany, in late 2024.

In total, Dumont commissioned 14 Emmy Lupin images for its 2025 social stationery collections.

Already available to the trade, the diaries and calendars will be on sale to the public, both online and at physical retail, including kiosks, groceries, card shops and department stores, across Europe from Q4 2024.

Dumont's strong presence in Germany and France means it is likely to see a particularly good response from these markets.

Posted: 13 March 2024

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Unleash Creativity this Easter with Décopatch

This Easter, Décopatch, the leading UK distributor for creative papier mâché shapes, is thrilled to introduce a trio of enchanting additions, promising to infuse your festive celebrations with creativity and charm.Crafting enthusiasts can now explore the art of decopatching with an exclusive pack containing 6 Cracked Eggshells, each possessing its own unique charm. For those seeking additional delight, the adorable baby lamb and the charming bell are available for individual purchase. Ideal for concealing treats, these delightful papier mâché shapes will add a touch of magic to your Easter decor.

Posted: 7 March 2024

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Scotland Loves Local Gift Card sales top £1m

Significant show of support in drive for people to choose local and to help businesses in their communities thrive during festive period and beyond.

Sales of gift cards designed specifically to lock spending into local economies across Scotland have topped £1m for the first time.

Corporate orders - mainly rewards for staff - have made up half of the sales of Scotland Loves Local Gift Cards across the country throughout 2023. Cards can be spent with both national retailers and independent businesses.

The gift cards are an extension of the wider Scotland Loves Local initiative. the drive spearheaded by Scotland's Towns Partnership (STP) and supported by the Scottish Government.

Posted: 1 February 2024

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Joe Davies to become 100 percent employee owned

Manchester-based giftware importer and distributor Joe Davies has announced that it is to become a 100 percent employee-owned business.

The shareholding of the business will be held by the Joe Davies Employee Ownership Trust (EOT) for the benefit of all employees.

The existing management team remains in place, headed up by CEO Steve Davies, it was Steve's great grandfather Joe that set up the business 105 years ago.

Davies commented; "I'm very proud to be able to say that the transition of the company to a 100 percent employee-owned business will see Joe Davies being run, and owned, by the very people that make Joe Davies what it is."

Posted: 30 January 2024

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