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Marketing: Industry news from Craft Focus magazine

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National Stationery Week backed by industry giant Maped Helix

National Stationery Week backed by industry giant Maped Helix

World renowned stationery company Maped Helix has been announced as a headline sponsor of National Stationery Week, which is taking place between the 1st and 7th of October. The Kingswinford based brand exports to over 65 countries and has been synonymous with both traditional and innovative stationery for more than 130 years. Competitions will be launched as part of Maped Helix's sponsorship of Get Crafty Day on 6th October, one of the awareness week's Seven Days of Stationery. Maped Creativ and Color'Peps prizes will be on offer, providing everything children need to get drawing, doodling, colouring and making.... read more

Posted: 29 June 2021

Exciting new animation series launches for pre-schoolers

Exciting new animation series launches for pre-schoolers

Manuscript launched its Lionheart Collection in 2019, with a range of arts and craft products for children aged three to 10 years old, specially designed to support development, learn new skills and offer additional benefits, such as pen control, concentration and mindfulness for young learners. Following the success of the range, the company has now decided to bring The Lionheart Collection to life with a series of animations about the characters which is aimed at children aged three to five years old, as well as extend the product range. The Lionheart Tales animations will feature on YouTube, and include Arthur, the Mayor of Lionheart Town and his friends, who will each have a heartfelt message to help children develop.... read more

Posted: 15 June 2021

ACID celebrates World IP Day with true or false competition

ACID celebrates World IP Day with true or false competition

Every April 26, the World Intellectual Property Office celebrates World Intellectual Property Day to learn about the role that intellectual property (IP) rights play in encouraging innovation and creativity. Today, we will hear from parliamentarians and some of the best UK designers from different industry sectors about the importance of IP to stimulate innovation for growth. Why IP Matters? And also, what are the challenges of bringing new ideas to market? WIPO say, "Every business starts with an idea. Each of the millions of small and medium-sized enterprises (SMEs) that operate across the globe every day started with an idea that took shape in someone's mind and made its way to market."... read more

Posted: 26 April 2021

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