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Marketing: Industry news from Craft Focus magazine

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ACID celebrates World IP Day with true or false competition

ACID celebrates World IP Day with true or false competition

Every April 26, the World Intellectual Property Office celebrates World Intellectual Property Day to learn about the role that intellectual property (IP) rights play in encouraging innovation and creativity. Today, we will hear from parliamentarians and some of the best UK designers from different industry sectors about the importance of IP to stimulate innovation for growth. Why IP Matters? And also, what are the challenges of bringing new ideas to market? WIPO say, "Every business starts with an idea. Each of the millions of small and medium-sized enterprises (SMEs) that operate across the globe every day started with an idea that took shape in someone's mind and made its way to market."... read more

Posted: 26 April 2021

Pentel aims to motivate and inspire

Pentel aims to motivate and inspire

Pentel is launching a social media campaign to keep fans and followers feeling creative during these challenging and uncertain times. #PentelPickMeUp is the handle for the campaign, which incorporates the talent and ingenuity of a selection of young influencers, who will share their ideas on how to be creative, keep on track with their studies or remain focused and organised during the pandemic.... read more

Posted: 11 June 2020

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