Marketing: Industry news from Craft Focus magazine

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New drive to accelerate today’s side hustles into tomorrow’s top UK businesses has been announced

A new drive to grow the number of small businesses in the UK, through targeted support for side-hustles and start-ups, has been announced by Small Business Britain and eBay.

The new Side-Hustle Lab – a free, six-week online programme, designed to help people get started, scale up, and build successful businesses – will launch on 4th June.

With the number of small businesses falling by 9 percent over the last five years – from a peak of 6 million in 2020 to 5.45 million in 2024 – the organisations are jointly calling for greater support for start-ups, and particularly businesses starting life as side-hustles.

Posted: 3 June 2025

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'The Bouquet in a Book' Blooms with Double Award Win at Gift of the Year 2025

David and Charles is so thrilled to announce that its Spring 2025 release, The Bouquet in a Book, (ISBN 9781446314289, £19.99) , has been recognised with two accolades at the prestigious Gift of the Year Awards. The innovative papercraft title not only won the Affordable Gift category but was also crowned the overall winner by the panel of expert judges. Congratulations!

Posted: 27 May 2025

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Creative Retail Awards 2025 unveils high-profile judging panel

The Creative Retail Awards has unveiled the judging panel for the 2025 Awards, which celebrate innovation and excellence across the retail, leisure, and hospitality sectors.

This year's panel is tasked with selecting the most impactful projects.

The 2025 judging panel includes:

· Isabella Fish – Retail Editor at The Times and The Sunday Times, widely recognised for her in-depth coverage and analysis of trends shaping the retail landscape.

· Ian Scott – International retail consultant and founder of Ian Scott Consulting, known for his expertise in retail strategy and global trends. He is notably credited with introducing the concept of Symbiotic Retail, an approach that advocates for all retail channels to function cohesively as a unified ecosystem to enhance the shopper experience.

Posted: 29 April 2025

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Faire’s 2025 forecast reveals four major consumer and product trends

Independent retailers will stock more adventure-inspired accessories, opulent vintage pieces, natural goods and playful nostalgic items this year, according to the 2025 forecast from online wholesale marketplace Faire.

Faire's newly-released report examined thousands of product searches from the independent retailers using the platform across the world to identify the products that are expected to see a surge in demand in 2025 and the four consumer trends behind their growing appeal:

Victorian noir

It found a growing appetite for bold, indulgent décor and accessories among Faire's retailers, influenced by period dramas and the rejection of pared-back minimalism, was contributing to a rise in searches for shop owners looking for 'burgundy', 'mirrors', and 'brocade' on the platform.

Posted: 31 March 2025

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CHSI Stitches review

Celebrating its 50th anniversary, CHSI Stitches attracted the industry to explore innovative products from top brands and listen to prominent speakers. Returning to the NEC for its milestone event, the show welcomed leading creative craft brands alongside emerging designer makers. The exhibition floor showcased an impressive variety of craft products, ranging from traditional favourites to cutting-edge materials, with numerous new retailers exhibiting for the first time.

Posted: 27 March 2025

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Toys under £15 account for almost half of UK sales in 2024

Annual figures released by the British Toy & Hobby Association (BTHA) and Circana, have revealed that toys under £15 continue to rise in popularity in today's challenging economic climate.

Officially unveiled at Toy Fair at Olympia London, the latest statistics show that 47 percent of the UK toy market in 2024 was dominated by sales under £15, which equated to 80 percent units overall. Meanwhile, Pocket Money toys costing less than £10 took up 28 percent of market share.

These are predominantly made up of classic lines like Paw Patrol Vehicles and Pup from Spin Master Toys, Dobble from Asmodee, and Sea Monkeys from Bandai. The increasing popularity of Collectibles was important for driving sales of Pocket Money toys throughout the year, with the overall Collectibles sector generating 1 in 5 toy sales last year, with an average price of £7.59.

Posted: 24 March 2025

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New campaign launches urging retailers to prioritise accessibility

As the June 2025 deadline for the European Accessibility Act approaches, Nexer Digital has launched a new campaign, I Matter Too, to raise awareness about the importance of inclusive online experiences.

The campaign aims to encourage online retailers to act now and embrace digital accessibility as a core part of their strategy, not just to meet legal requirements but to go beyond compliance and deliver true inclusivity.

I Matter Too sheds light on the barriers faced by people with disabilities in accessing digital services, apps, and platforms, tools that have become essential to daily life.

The campaign video, central to the initiative, highlights real stories from individuals who have struggled with inaccessible technologies and services.

Posted: 17 March 2025

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NY NOW 2025 winter market a success

The NY NOW 2025 Winter Market, held from February 2 – 4, 2025 at the Jacob Javits Centre, concluded with remarkable success and showcased a modern blend of programming, activations, and panels. Bringing together iconic brands, emerging designers, and influential buyers from around the globe, the event solidified its longstanding reputation as the premier wholesale trade show for gift, home, and accessories. This year's Winter Market introduced a reimagined three-day format that included an extraordinary lineup of exhibitors as well as dynamic discussions and engaging activations. From immersive tours to insightful fireside chats and panels, attendees participated in empowering educational sessions and hands-on opportunities to network, connect, and learn.

Posted: 6 March 2025

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The Giftware Association announces leadership transition

The Giftware Association (GA) announces Sarah Ward has stepped down as CEO, creating a pivotal opportunity to move the association forward.

Tom Jones, CEO of the British Allied Trades Federation (BATF), will step in as interim CEO, ensuring continuity and supporting the GA's mission to serve its members during this critical time.

The giftware industry is undergoing significant change, with new opportunities and challenges emerging daily. At this critical juncture, the GA remains committed to its mission of providing resources, connections, and advocacy to help members thrive in a competitive global marketplace. With a renewed focus on inclusivity, innovation, and sustainability, the GA aims to drive growth and continued success for the industry and its members.

The GA would like to extend its gratitude to Sarah for her leadership and the valuable contributions during her time as CEO.

Posted: 21 February 2025

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Exacompta Clairefontaine nominated as a Finalist at product awards

ExaClair Limited, the UK subsidiary of the Exacompta Clairefontaine group, is thrilled to announce that they have been shortlisted at the upcoming 2025 European Office Product Awards (EOPA).

Following continued developments across their extensive global operations, they company has been nominated within the prestigious 'Vendor of the Year' Category.

Together with substantially enhanced drop-shipment capabilities and marketplace management systems, the group is further expanding its presence throughout various sectors, such as the hospitality industry. Meanwhile, new product innovations continue to drive sales across several stationery categories, including storage systems, luggage and pencil cases.

All the winners will be announced on the 11th of March at the EOPA Awards, which are held in Hotel Okura in Amsterdam.

Posted: 29 January 2025

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