New research from Ventrica has revealed the revenue benefits for brands that invest in providing emotive customer experiences (CX) that consumers want.
The company surveyed over 2,000 UK consumers and found that over the last 12 months, only 4 per cent of positive experiences were delivered by AI and only 18 per cent were a combination of AI and human interaction. Furthermore, only just over half (53 percent) found chatbots to be a successful means of resolving enquiries, significantly lower than calls (87 percent).
This is leaving UK brands at risk of losing out on potential revenue opportunities, with the survey finding consumers would be willing to spend up to £100 more on a brand in the future, following a positive experience.
Posted: 8 July 2025