Marketing: Industry news from Craft Focus magazine

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New drive to accelerate today’s side hustles into tomorrow’s top UK businesses has been announced

A new drive to grow the number of small businesses in the UK, through targeted support for side-hustles and start-ups, has been announced by Small Business Britain and eBay.

The new Side-Hustle Lab – a free, six-week online programme, designed to help people get started, scale up, and build successful businesses – will launch on 4th June.

With the number of small businesses falling by 9 percent over the last five years – from a peak of 6 million in 2020 to 5.45 million in 2024 – the organisations are jointly calling for greater support for start-ups, and particularly businesses starting life as side-hustles.

Posted: 3 June 2025

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'The Bouquet in a Book' Blooms with Double Award Win at Gift of the Year 2025

David and Charles is so thrilled to announce that its Spring 2025 release, The Bouquet in a Book, (ISBN 9781446314289, £19.99) , has been recognised with two accolades at the prestigious Gift of the Year Awards. The innovative papercraft title not only won the Affordable Gift category but was also crowned the overall winner by the panel of expert judges. Congratulations!

Posted: 27 May 2025

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Creative Retail Awards 2025 unveils high-profile judging panel

The Creative Retail Awards has unveiled the judging panel for the 2025 Awards, which celebrate innovation and excellence across the retail, leisure, and hospitality sectors.

This year's panel is tasked with selecting the most impactful projects.

The 2025 judging panel includes:

· Isabella Fish – Retail Editor at The Times and The Sunday Times, widely recognised for her in-depth coverage and analysis of trends shaping the retail landscape.

· Ian Scott – International retail consultant and founder of Ian Scott Consulting, known for his expertise in retail strategy and global trends. He is notably credited with introducing the concept of Symbiotic Retail, an approach that advocates for all retail channels to function cohesively as a unified ecosystem to enhance the shopper experience.

Posted: 29 April 2025

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Faire’s 2025 forecast reveals four major consumer and product trends

Independent retailers will stock more adventure-inspired accessories, opulent vintage pieces, natural goods and playful nostalgic items this year, according to the 2025 forecast from online wholesale marketplace Faire.

Faire's newly-released report examined thousands of product searches from the independent retailers using the platform across the world to identify the products that are expected to see a surge in demand in 2025 and the four consumer trends behind their growing appeal:

Victorian noir

It found a growing appetite for bold, indulgent décor and accessories among Faire's retailers, influenced by period dramas and the rejection of pared-back minimalism, was contributing to a rise in searches for shop owners looking for 'burgundy', 'mirrors', and 'brocade' on the platform.

Posted: 31 March 2025

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CHSI Stitches review

Celebrating its 50th anniversary, CHSI Stitches attracted the industry to explore innovative products from top brands and listen to prominent speakers. Returning to the NEC for its milestone event, the show welcomed leading creative craft brands alongside emerging designer makers. The exhibition floor showcased an impressive variety of craft products, ranging from traditional favourites to cutting-edge materials, with numerous new retailers exhibiting for the first time.

Posted: 27 March 2025

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Toys under £15 account for almost half of UK sales in 2024

Annual figures released by the British Toy & Hobby Association (BTHA) and Circana, have revealed that toys under £15 continue to rise in popularity in today's challenging economic climate.

Officially unveiled at Toy Fair at Olympia London, the latest statistics show that 47 percent of the UK toy market in 2024 was dominated by sales under £15, which equated to 80 percent units overall. Meanwhile, Pocket Money toys costing less than £10 took up 28 percent of market share.

These are predominantly made up of classic lines like Paw Patrol Vehicles and Pup from Spin Master Toys, Dobble from Asmodee, and Sea Monkeys from Bandai. The increasing popularity of Collectibles was important for driving sales of Pocket Money toys throughout the year, with the overall Collectibles sector generating 1 in 5 toy sales last year, with an average price of £7.59.

Posted: 24 March 2025

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