Advertise in Craft Focus magazine

Craft Focus magazine is a bi-monthly publication for the craft industry, distributed to Art & Craft shops, Toy shops, Model shops, Haberdashers and Needlecraft retailers.

Each issue contains detailed information on influential trade shows and reviews hundreds of new or innovative products, enabling retailers to make informed and profitable buying decisions. Unique to the marketplace, Craft Focus also offers sound advice on financial and legal matters, provides accurate trend forecasts and dispenses a balanced and accurate view of issues that directly affect the industry.

With a clean, contemporary design, high quality, intelligent, incisive editorial, the pages of Craft Focus are both attractive and accessible, thereby providing the perfect medium for product promotion. Its dynamic online presence at acts as a comprehensive sourcebook for consumers, retailers and manufacturers, giving thousands of international buyers immediate access to your business.

The supplier directory on allows readers to contact advertisers in the magazine for more information about their products or services. This service is FREE for current advertisers and it serves as an extra value benefit to those businesses supporting the magazine. Simple to use and available worldwide 24 hours a day, the supplier directory is a reader reply service for the 21st century.

We have a wealth of innovative promotional opportunities, including sponsorship and advertorial to help generate the response you deserve.

Media Pack

To discuss how to market your products and services, contact Tracy Voice ( by email, or call +44 (0)1376 538555

If you do not have Adobe Acrobat Reader installed on your computer, please click here the Adobe website and download it for free.


Here are a few testimonials from some our many delighted advertisers...

"We have been working with Craft Focus for a few years now and we have always found it very beneficial for the business. It has helped us to grow our brand awareness and strengthen our position in the craft market. The return has always been great, and I have lost count of the number of times we meet buyers at a trade show who instantly recognise our product because they have seen it in Craft Focus!

The team are so lovely and easy to work with. They are always supportive and thinking of new ways to work with us, but they are never pushy. It feels like they understand our business and genuinely want to help us. They are also very generous with editorial features which is a real bonus and a great help when we launch new products.

The magazine has many different advertising packages which can cater for different size businesses. This means we could take advertising space very early on when our budget was still very small. I would thoroughly recommend advertising with Craft Focus if you are serious about growing your business.

As an individual I find that the magazine is always full of information and tips. In fact, I keep them all and refer to them when I research a trade show or company.
Corinne Lapierre, Creative Director, Corinne Lapierre Ltd

"We've been advertising with Craft Focus since we started, and we have become regular advertisers due to the wonderful service offered and the returns we see from our adverts. The team are very easy to work with and are always interested and passionate about how they can help us launch new products and increase brand awareness. The editorial offered alongside adverts works perfectly and each new issue generates strong leads. Craft Focus is my go-to to keep up with current trends and what's new, and I always look forward to the next copy coming out!"
Stephanie Carswell, Creative Director, Hawthorn Handmade

"We enjoy working with Craft Focus because the team is professional, effective and efficient. To have a solution provider that creates the artwork and provides us with such an excellent service whilst offering a great product is a testament to Tracy's attention to detail. We can highly recommend Craft Focus and have been a loyal advertiser for nearly nine years. The feedback from new and existing customers is excellent and we enjoy the special features included within the magazine. Unlike other publications that are pushy and solely focused on revenue, Craft Focus and especially Tracy offers a depth of knowledge that is a real asset to the magazine. If you want an effective way to reach the craft trade, I can highly recommend it as the right publication to meet your advertising needs and requirements."
Mark Wilson, Director, Creative Products Distribution

"I enjoy reading Craft Focus magazine and believe it to be the best publication for all information, events and news regarding the craft industry. The way it presents information feels like I'm having a conversation with a well informed friend! The articles concerning key people within the industry are extremely well-balanced allowing us to learn about who they are, what they do and how they do it, without being intrusive. I always spend time reading this from cover to cover, making notes from the features, and adverts regarding the companies/people that I feel may be of interest to me now and/or future projects."
Sally Butler, Artistic Designer, Sally Elve Butler Designs

"We've worked with Craft Focus for a number of years now, and in that time we've built a strong relationship where they completely understand our company's needs and do their best to cater to them. We're delighted with both the advertising package that was built for us. The editorial exposure that we've been given within the magazine is brilliant. Both the advertising and the editorial departments work closely with us and are dedicated to helping us promote our products - we couldn't ask for anything more. It's important for us to continue and grow our relationship and advertise with them for years to come."
Louisa McClean, Marketing Manager, Crafter's Companion

"At EQS, we've advertised in Craft Focus for many years. As technology has advanced we've found that the magazine has kept fully up-to-date with e-mailings, e-magazines and other media, thus ensuring that our message reaches the widest possible audience and not simply through the medium of print. And the Craft Focus team are just nice people to work with!"
Graeme Wright, Managing Director, EQS Ltd

"We always enjoy reading the latest issue of Craft Focus, it's especially useful for picking up the latest trends and products. They are always a pleasure to deal with and will go above and beyond to help their advertisers."
Hayley Wilkinson, Marketing Manager, Hunkydory Crafts

Printable Flyer

If you'd like to print a flyer to display in your window or in-store, please download it from the link below.

View a flyer to promote Craft Focus magazine

Download a flyer to promote Craft Focus magazine