Craft Focus magazine helps you source product for your craft business

Craft Focus magazine is a bi-monthly trade publication for the craft industry, distributed to Art & Craft shops, Toy shops, Model shops, Haberdashers and Needlecraft retailers.

Each issue contains detailed information on upcoming trade shows and reviews many new and innovative products, enabling retailers to make informed and profitable buying decisions for their business. Find out more about the magazine here.

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Craft Focus magazine - Issue 96 - April/May 2023

Latest issue of Craft Focus magazine is available now

In this issue:

Summer product showcase
The sun is finally coming!

London Stationery Show Preview
Exhibitor news, speakers and all you ned to know for the May event

Needlecrafts galore
Cross stitch, embroidery and tapestry designs aplenty

Father's Day Designs
Get crafting for the main man!

God save The King
Fabulous crafts for the Coronation weekend

Company profiles
Interviews with h+h americas, Corinne Lappiere and Visible Image

Industry & show news
Make sure you're up to date with the latest news!

registration LIVE for Connect @ Autumn Fair

Registration is now live for Autumn Fair, the UK's ultimate shop for shop, for wholesale Home, Gift, and...

Prepare for h+h americas with h+h connect

It's time to explore h+h connect, the digital platform for h+h americas 2023, in Chicago, USA. h+h connect...

Lavinia Stamps introduces Dinkles!

Always looking to add interest and character to create sensational designs, Lavinia Stamps has just released a new...

From the editor

Looking ahead to summer

Whilst writing my summer product showcase – a five-pager in this issue – I was sat at my desk with a large cup of tea and a blanket over my legs, albeit spring. It really is taking it’s time but the sun will be coming soon. Do check out these vibrant pages, the products are bound to make you feel good and full of inspo for the holiday makers and locals looking to boost their creative side this summer! 

We have some fabulous interviews this issue, from South Wales’ stamping legends Visible Image to America’s Darrin Stern, Show Director of h+h americas, who has given us the exclusive lowdown about the upcoming June event in Chicago. If that’s not enough, we even caught up with Corinne Lappiere about what’s been happening in her busy design studio!

This issue we report back from CHSI Stitches, with an insight into Linda Jones’s Craft Report; as well as our London Stationery Show preview – we're counting down the days! 

As always, we have many up-and-coming products dotted throughout to make your store offering tip top for the months ahead; whether you’re stocking up for Father’s Day, have a new baby in the family to knit for or just want some new needlework kits to keep customer’s coming back for more. 

Happy reading and see you at LSS!

Rachel Westall, Editor

PS. If you have any news you would like to submit to this site or Craft Focus magazine, please email

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Rachel Westall, Editor of Craft Focus magazine
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This Crafters Scrunchie Kit retails at just £10. The kit includes six patterned fabrics, elastic rubber bands, needle and thread. For further info telephone +31 (0)108 208 511 or visit the website:

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Navigating the supply chain

The supply chain affects every industry to some degree, from the movement of products and labour to finding the right tools for the job. And making sure that you can provide your customers with the best experience is key for the running of any business. Customer satisfaction can cause loyalty for your business, making it an important factor to consider. To maintain this, you need to adapt to changes and challenges which you will face, including problems with the supply chain. Here, Peter Campbell of Snowshock, a UK based slush machines and slush syrups business, explores what the supply chain is, what issues it can face, and how businesses are managing to navigate these issues successfully.

Read this article

Stamp to success with Visible Image

Visible Image was founded in 2004 and the company is now based in Bridgend, South Wales. It is now 19 years since Mark Alexander, Creative Director of Visible Image will have made his very first clear photopolymer stamp! Here, Mark talks exclusively to Craft Focus all about his successful stamp and stencil business that will be celebrating 20 years, next year!

Read this article

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