Craft Focus magazine helps you source product for your craft business

Craft Focus magazine is a bi-monthly trade publication for the craft industry, distributed to Art & Craft shops, Toy shops, Model shops, Haberdashers and Needlecraft retailers.

Each issue contains detailed information on upcoming trade shows and reviews many new and innovative products, enabling retailers to make informed and profitable buying decisions for their business. Find out more about the magazine here.

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Craft Focus magazine - Issue 95 - February/March 2023

Latest issue of Craft Focus magazine is available now

In this issue:

Best of British
These companies proudly fly the flag for Great Britain

Trend file: Viva Magenta
Pantone Colour of the Year 2023 revealed

Hop to it!
Spring and Easter crafts

Sewing and stitching
Sewing projects to keep customers coming back for more

Tools of the trade
Craft tools

Fresh starts
Springtime fabrics

New additions to the Avenue Mandarine Creative Range

Avenue Mandarine, part of the Exacompta-Clairefontaine Group has added a number of exciting new...

Newness coming to Manuscript Pen Company

Manuscript Pen Company is excited to announce the introduction of new products this March. The new additions...

Traditional toys on top in £3.6bn market

The British Toy & Hobby Association (BTHA), organisers of the Toy Fair, and The NPD Group announced their...

Crafter’s Companion's Craft Club exclusively available at QVC UK

Crafter's Companion is launching its brand-new Craft Club series exclusively...

From the editor

New year goals

Welcome to our first issue of the year! Already, just weeks in, so many people are talking to me about their goals. In retail, this has been goals of weekly window changes, new setups in store and trying to keep up with the fast world of social media – whether that’s daily Facebook posts introducing products or a walk around your store on Instagram stories! This positivity is vital in the progressively digital world and we’re supporting you every step of the way!

This edition we’re excited to have our Stitches preview. I’m so excited to meet with you all again and see and hold new products for myself. Do check out our Show Preview to give you a taster before your journey to Birmingham.

I recently had the opportunity to talk to Bothy Threads who are celebrating 30 years in business this year – that’s no mean feat, congratulations. Also, to Storigraphic – Nic and Roz, the dynamic pair who started this company are bursting with creativity and their designs are not to be missed – especially their new collaboration with Hornsea Pottery!

We also have focus on the newest, freshest spring fabrics, a spotlight on companies flying the flag for Britain, as well and a craft tools section to make sure you’re making light work of your crafting projects.

If that’s not enough, we’ve dedicated a roundup of amazingly vibrant products that tie in with Pantone’s Colour of the Year – Viva Magenta!


Rachel Westall, Editor

PS. If you have any news you would like to submit to this site or Craft Focus magazine, please email

Loved by Craft Focus magazine

Rachel Westall, Editor of Craft Focus magazine
Rachel x
Craft Buddy welcomes Paddington Bear, the most iconic British Bear in the world, to join their fast-expanding licensed family. The collection includes a wide variety of Arts & Crafts products across several Craft Buddy brands, including Crystal Art Kits (Scrolls, Stickers, Notebooks, Cards, Canvases and 3D Buildable Scene), Paint by Numb3rs Canvas Kit, and Craft Buddy Home Soft Craft Kits (Cross-stitch kits & Latch Hook kits). Suitable for people of all age and different kinds of crafters for all level, the Craft Buddy Paddington collection will be launched in Q1 this year.

For further information, email or visit the website:


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Quirky textiles from Poppy Treffry

The company was first started in 2004 in a tiny attic space in Newlyn, Cornwall. Initially it was just Poppy and one very old Singer sewing machine which she used to develop a technique called Freehand Machine Embroidery. Her first collection featured tea cosies, cushions and textile pots drawn in stitch with imagery taken direct from her sketches of fishing boats, cottages and flowers.

Poppy Treffry, Company Director and Tamsin Hosken, Wholesale Manager talk to Craft Focus about their fabulous range of giftware and sewing projects...

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Immerse yourself in creative adventures

Variety is the spice of life, and what better way to add some flavour to your leisure time than by taking up a new creative hobby or pastime? A change in routine, expanding the mind, destressing, or finding ways to meet new people are all reasons to get involved in a new pursuit. And what's more, pastimes that inspire adventure needn't cost the earth as a host of galleries, museums, workshops, and studios are within easy reach thanks to discounts available when travelling by rail!

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