Craft Focus magazine helps you source product for your craft business

Craft Focus magazine is a bi-monthly trade publication for the craft industry, distributed to Art & Craft shops, Toy shops, Model shops, Haberdashers and Needlecraft retailers.

Each issue contains detailed information on upcoming trade shows and reviews many new and innovative products, enabling retailers to make informed and profitable buying decisions for their business. Find out more about the magazine here.

Subscribe now and we shall tell you the moment a new issue of Craft Focus magazine is out! You will also receive our free monthly newsletter too.

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Craft Focus magazine - Issue 90 - April/May 2022

Latest issue of Craft Focus magazine is available now

In this issue:

London Stationery Show Lowdown
Stationery showcase

Summer product showcase
Bright, cheerful crafts

Trend: Wedding fever!
Craft their day perfect

Needlecraft projects

Trade show news

Creative stationery

Our on-line advertisers

Please take a look at our advertisements below. Most will have links to their own websites.

These advertisements are updated regularly so please revisit often and mention Craft Focus when making any enquiries.

Sheffield toy shop wins best small high street business

A children's store and community space in Sheffield has been crowned the UK's best small high...

New trade show - The Knit Show

UK Hand Knitting has announced a new trade show, The Knit Show, which will be held at The Pavilions of Harrogate on...

Winners announced for the Stationery Matters Awards 2022

The industry came together on in May at the Business Design Centre to acknowledge and...

WTTB launches new artworking service to support resellers

An easy-to-use design service has been introduced by one of the UK's leading online print...

From the editor

Stationery, summer & show vibes!

Show season kicked off with Spring Fair followed by CHSI Stitches in February and even though doubt was cast from the Omicron Covid-19 variant, visitors, buyers and exhibitors safely visited the NEC and orders were made in a face-to-face fashion once again. Myself and Tracy loved seeing so many lovely clients and readers alike at our stand at Stitches. It was great to hand out copies of Craft Focus, connect with people new to the sector and advise and chit chat like it was 2019 again!

We’re really looking forward to the London Stationery Show in May where we will also have copies of the magazine distributed. In this issue, we have an exclusive interview with Show Event Director, Alex Butler who gives you all you need to know about the upcoming show. Alongside this we have a creative stationery product feature and an interview with Sinclairs Stationers; these stalwarts have been championing the sector since 1837! You can read what Gemma Bassett, Head of Marketing has to say on page 49.

As always, we have many more up-and-coming products dotted throughout to make your store offering tip top for the months ahead; whether you’re stocking up for Father’s Day, the summer months or just want some new needlework kits to keep customers coming back for more.

Please do enjoy the issue and be inspired!

Rachel Westall, Editor

PS. If you have any news you would like to submit to this site or Craft Focus magazine, please email

Editor loves...

Loved by Craft Focus magazine

Rachel Westall, Editor of Craft Focus magazine
Rachel x
This charming embroidery hoop design is perfect for letting nature into your home and celebrate the return of birds in your garden. Designed with beginners in mind, it's a perfect project to learn or develop embroidery skills. Working with wool mix felt is always a delight as it's so soft and luxurious.
Everything needed to start crafting is in the box, including high quality soft wool-mix felt, DMC embroidery threads, sewing needle and 19cm wooden hoop. Full scale, easy-to-follow templates and clearly illustrated instructions are also included.
Handmade in Britain and packaged in our signature brown craft boxes, with printed folk-art motifs on every side, the fully re-useable, recyclable, and compostable packaging also makes for a great shop display.
The trade price is £8.30 (RRP £19.95) and all trade orders receive free PoS including free sample pack to make your own display.
+44 (0)1132 460 403
You can see more Corinne Lapierre products in our latest issue available to download for free:


If you like this, check out more inspirational ideas.

They’ll have you in stitches!

A lockdown trend that's certainly here to stay, here's a roundup of sewing projects customers will love to get working on. The Letistitch kit L 8012 New York, part of the Cities range, has been very successful since its release. It's a counted cross stitch kit, including 100 per cent cotton Anchor threads. Furthermore, from Hawthorn Handmade, there are four brand new kits joining this best-selling collection, celebrating baking, hiking, painting and reading. Featuring simple stitches and a fresh bright colour palette, each kit will give you hours of relaxation and enjoyment. The Wonderful Women embroidery kits have an RRP £21.95 and are sure to be hit with customers.

Read this article

Northern delights: Ancient Wisdom

David Hardy, Founder of Ancient Wisdom talks to Craft Focus about the array of products available and how the company has overcome challenges over the past few years. "Sheffield is the hometown of Ancient Wisdom (AW). Officially, the company was born in 1995 on a street market. It was a wet cold Thursday morning a long time before Google and Facebook, and as I laid out my market stall with aromatherapy and home fragrance products on a Sheffield street, I was more than apprehensive about what people would think. A few months earlier, I'd been reading a book called Ancient Wisdom now out of print. The book highlighted many things that seem out of place in history the pyramids, Stonehenge etc...

Read this article

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