About Craft Focus magazine

Craft Focus magazine is a bi-monthly trade publication for the craft industry, distributed to Art & Craft shops, Toy shops, Model shops, Haberdashers and Needlecraft retailers...read more

Find your perfect suppliers



Craft Focus magazine - Issue 85 - June/July 2021

Latest issue of Craft Focus magazine is available now

In this issue:

Children's crafts
Projects for little hands

Ribbons & buttons
Time to embellish those designs

Back to school
Satchels and pencils cases at the ready!

Crafts under £15
Perfect pick up items that won't break the bank

The houseplant trend
Struggling to keep yours alive? Stitch or sew cactus designs instead!

Creative stationery
Stationery needn't be boring!

Sewing for the home
Cushions, lavender bags and more...

Envelopes LTD
Exciting new animation series launches for pre-schoolers

Exciting new animation series launches for pre-schoolers

Manuscript launched its Lionheart Collection in 2019, with a range of arts and craft...

Crafter’s Companion launches products with Next

Crafter’s Companion launches products with Next

Crafter's Companion, the global art and craft retailer, is excited to announce a new partnership with...

New scene-scapes from Lavinia Stamps

New scene-scapes from Lavinia Stamps

Lavinia Stamps has introduced a new range of scene-scapes along with two new stamps recently featured on...

London Stationery Show returns bigger and better this October

London Stationery Show returns bigger and better this October

London Stationery Show, the UK's only trade show dedicated to writing and paper...

From the editor

Rachel Westall, Editor

The summer of ’21

Restrictions are lifting! We can now sit inside a pub instead of sipping prosecco dodging hail storms in our local beer gardens and of course we can now hug our loved ones! Our Friends & Family Reunited feature toasts this milestone as we share products that we can’t wait to either do with family members or prepare ready for their visit. We hope that summer 2021 brings a season of celebrating and memory ‘making’.

Shops can positively prepare for the months ahead and we have pages packed with product including our Children’s Crafts and Back to School specials ready for those backpack essentials. We also have a beautifully botanical feature on succulents and cacti – the houseplant trend is set to be huge for the foreseeable so make sure your offering includes some of Exaclair’s New Décopatch Cactus models or Oh Sew Bootiful’s Cacti Embroidery Kits!

For all the latest on trade shows reopening please do check out our show news pages. I do hope to be seeing some of your faces at an exhibition centre very soon!

Till then, enjoy the issue!


Rachel Westall, Editor

PS. If you have any news you would like to submit to this site or Craft Focus magazine, please email editor@craftfocus.com

Editor loves...

Rachel Westall, Editor of Craft Focus magazine
Rachel x
This Cute Kitties Needle Felting Kit is the latest addition to The Crafty Kit Company's needle felting collection, and is sure to appeal to cat lovers. Everything needed to complete the kit can be found in the box, including clear, step-by-step instructions, and it contains enough soft wool in a variety of colours to create a trio of adorable kittens, meaning that crafters can recreate their own feline friends in needle felt! The RRP is £16.95.

Find this, along with The Crafty Kit Company's other needle felting kits on the company's award-winning trade website: trade.craftykitcompany.co.uk


If you like this, check out more inspirational ideas.

Loved by Craft Focus magazine
Cutting edge

Cutting edge

Brian Price, national accounts manager at OLFA UK talks to Craft Focus about their renowned cutting tools, proudly made in Japan. Here's what he had to say... Tell us a little bit about the history behind Olfa. Who started the company and when? Mr Yoshio Okada, the founder of Olfa Corporation, invented the world's first snap-off blade cutter in 1956 as a solution to other knives constantly losing their edge and becoming dull. He came up with the idea of a snap blade from breaking off segments of a chocolate bar and analysing sharp edges of broken glass. He realised that if a single segmented blade could be made to snap at given points, you'd always have a sharp edge to hand.... read more

Getting into the mindset of a US buyer

Getting into the mindset of a US buyer

Any buyer will know that the process of purchasing holds more than meets the eye. Equally, any salesperson will know that your pitch should be perfectly tailored to your audience. But what about when that audience is from overseas? The cultural differences in US and UK retail buying are more numerous than you might think. So, what can we learn from purchasing across the pond? Retail expert, Tim Bush, shared his expert insights into the mind of a US buyer at Spring Fair @Home. Discover his top tips for taking your brand across the pond.... read more

Newsletter Registration

Stay informed about all news, events and updates from the trade. Sign up for our monthly updates.

By filling in this form you opt-in to receive our monthly e-newsletters along with occasional emails telling you about new products and trends, latest news on trade shows, industry news and many other aspects to help you run a profitable business.