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Craft Focus magazine is a bi-monthly trade publication for the craft industry, distributed to Art & Craft shops, Toy shops, Model shops, Haberdashers and Needlecraft retailers...read more

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Craft Focus magazine - Issue 87 - October/November 2021

Latest issue of Craft Focus magazine is available now

In this issue:

Time to sparkle
Part two of our christmas special

Art supplies
Find your inner artist

Craft kits aplenty
Brilliant boxsets

Wonderful wreaths
Trend file: Wreaths

Zweigart talks Christmas!
Craft Focus talks to Zweigart

Embroidery & tapestry
New designs to master!

Glues & adhesives
Sticky situations - solved!

Industry news
The latest news in Craft

Our on-line advertisers

Please take a look at our advertisements below. Most will have links to their own websites. These advertisements are updated regularly so please revisit often and mention Craft Focus when making any enquiries.

Explore Bookmarked

Explore Bookmarked

Search Press and David & Charles have teamed up to create Bookmarked, a free-to-join website that offers inspiration and creative...

The stationery community reunites at London Stationery Show

The stationery community reunites at London Stationery Show

"Having had a tumultuous two years, we were ecstatic to finally get back to the Business...

Introducing Crafty You Crafty Me

Introducing Crafty You Crafty Me

Introducing Crafty You Crafty Me, established in 2020 designing and manufacturing contemporary craft kits with an...

Krista Moser creates easy Scalloped Borders

Krista Moser creates easy Scalloped Borders

Add that awe factor to any quilt by creating a scalloped border in three sizes, specifically designed for...

From the editor

Rachel Westall, Editor

Festive cheer!

Christmas 2021 owes us one! A profitable time for retailers and such a joyous time to be browsing the high street, resting our shopping bags for a hot chocolate or something stronger, here’s hoping this year is in a completely different league to 2020 when our precious stores were forced to close their shutters.

This issue has a fabulous feature on the mega trend: wreaths! Not just for Christmas, home owners and store owners are decorating their entrances with Halloween themes, spring and easter wreaths and of course festive designs. We can’t get enough of them and have dedicated three pages for the trend! Followed closely by another four pages of our festive finds – either to make and gift or to make and proudly display. There’s a huge focus on sewing & stitching, embroidery & tapestry and art supplies not to mention our brand spanking new section – brimming with exciting new products.

We hope the final quarter is kind to you all and we will embrace and look forward to 2022 and the new trends, technologies and inspirations it will bring.

Happy reading,


Rachel Westall, Editor

PS. If you have any news you would like to submit to this site or Craft Focus magazine, please email editor@craftfocus.com

Editor loves...

Rachel Westall, Editor of Craft Focus magazine
Rachel x
The most perfect Christmas craft!!
Paraffle's popular Christmas Wreath embroidery kit is designed for beginners and materials include DMC mouliné spécial 25 and metallic threads, a gorgeous beechwood display hoop and jingle bells for an extra flourish to the finished piece.
+44 (0)7468 535 475


If you like this, check out more inspirational ideas.

Loved by Craft Focus magazine
Rex London celebrates turning 40 years old!

Rex London celebrates turning 40 years old!

August 2021 sees Rex London celebrate its 40th anniversary. With humble beginnings on a market stall in Portobello Road in 1981, the giftware company has since gone on to become a hugely successful, international online retailer and wholesaler, creating Gifts of Random Kindness at affordable prices.The company began with items that it had simply stumbled upon on their travels around the world. Before long these were on the shelves of high street institutions like Habitat and The Body Shop.For the next two decades, Rex London continued to discover and deliver these Gifts of Random Kindness, until the company decided it was time not only to choose products it liked but also to design them. From floral patterns to adorable animals, Rex has loved creating colourful and playful prints that stand out and bring joy.... read more

Modern hoop embroidery

Modern hoop embroidery

During lockdown, many people had time on their hands, stuck in their homes, looking for things to do. This included the young and old and all genders. One craft that became hugely popular during this time was hand embroidery. Many new to the craft didn't have stitchery or embroidery frames so they found embroidery hoops a cheaper, easy and portable way to stitch their designs. They could take it from their armchair to the sunbed easily. Being new to the craft they were without set ideas on what 'the norm' with embroidery is. This allowed some great new ideas to appear. Richard Wood, Commercial Director of Whitecroft Essentials talks to Craft Focus about these exciting developments.... read more

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