Gemporia Craft welcomes CraftStash and Beloved Brands into its growing family

Posted by Rachel Westall on 17 July 2025

Gemporia Craft is excited to announce the purchase of CraftStash, the UK’s trusted online destination for papercraft and creative inspiration, along with several of its popular sub-brands. This partnership brings together two communities with a shared love of making, learning, and connecting. By adding CraftStash’s extensive range of exclusive products, tutorials, and engaged customers to its portfolio, Gemporia Craft cements its place as the home of the UK’s most passionate crafting community both on-screen and online. The move also opens exciting new opportunities for innovation, exclusive collaborations, and creative learning for makers of every level.

craft items and paints on turquoise background "This partnership is a fantastic match for our values and vision," said Scott Stone, Managing Director of the Gemporia Partnership. "We're delighted to welcome CraftStash customers and brands into the Gemporia Craft family, where they'll find even more inspiration, expert-led content, and a truly inclusive community."

Danny Bowler, Managing Director at Practical Publishing Ltd, shared: "I'm delighted CraftStash will have a new home within Gemporia Craft at HobbyMaker. There couldn't be a better fit in terms of shared values, product range, and commitment to crafters. I look forward to seeing CraftStash flourish as part of this growing creative network."

With the addition of CraftStash, Gemporia Craft's extensive offering now including HobbyMaker, Sewing Street, JewelleryMaker, Visible Image, and Arden Creative Studio - continues to set the standard for accessibility, education, and inspiration in the UK craft market.

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