Articles

Here is a selection of features from Craft Focus magazine.

 

How to promote beads and jewellery making in your store

Advice from Viking Loom on how to promote beads and jewellery making in your store... read more

 

SEO for beginners

E-commerce expert, Simon Horton of ShopIntegrator shares his tips on where to start with Search Engine Optimisation... read more

 

Why see it, feel it, touch it leads to buy it

Richard Edwards, Director of Quatreus asks, what factors lead a potential customer to a purchase decision? That is the key question that we, as marketers, need to answer to help the clients and companies we work with.... read more

 

Selling online is easier than you’d think

Want to sell your products online, but not sure where to start? Find out just how simple and low-cost it can be with ActSmart's guide ... read more

 

Grow your online sales through affiliate marketing

E-commerce expert Simon Horton examines the benefits of affiliate marketing, the important considerations and pitfalls, and how to get the best from your efforts ... read more

 

Give your customers a reason to return

A recent study found that businesses that track their customer loyalty are 60 per cent more profitable than other companies So if you want a sure fire way to increase your sales, look no further than repeat business. ActSmart take a look at how small retailers can implement and manage a successful loyalty scheme. ... read more

 

Contents is king!

Fiona Pullen, author of Craft a Creative Business and founder of The Sewing Directory, shares why quality website content is so important to your business ... read more

 

How will the new VAT changes affect your business?

VAT is set to change on 1st Jan 2015. So how will this affect your business? Carol Cheesman of Cheesmans Accountants explains the changes and offers some advice for business owners. ... read more

 

Know your consumer rights

We give you a guide to the EU Consumer Rights Directive 2014 and how it affects you: Simon Horton of e-commerce plugin supplier ShopIntegrator looks at how changes in EU consumer rights legislation affect your craft business. If you're selling direct to consumers, these changes apply to you. ... read more

 

Make Christmas sales soar with bespoke gift cards

Create bespoke gift cards today and start cashing in on the run up to Christmas. These represent a staggering 55 per cent of all gift sales in the UK and there are signs that suggest this will only continue to grow.... read more

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