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In this issue:
Issue 29 - Feb/Mar 2012
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| A selection of features from Craft Focus magazine |
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Motherly love
With Mother's Day approaching your favourite suppliers have some great suggestions for bringing in extra customers and increasing sales of mum-related craft products reports Jenny May Forsyth ...read more
Posted: 27 January 2012 |
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Furnishing fabric trends
Jane Saunders, Creative Director of Just Fabrics, shares her views on the trends for soft furnishings in 2012 ...read more
Posted: 27 January 2012 |
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Visual Merchandising
Visual merchandising is all about the art of displaying products in a manner that is appealing to the eyes of the customer and which therefore prompts a sale. Wendy Gardiner found out more... ...read more
Posted: 30 November 2011 |
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New year - new ventures
As we embark on another year of trading, just what is in store? We talked to some industry leaders to find out what their plans are ...read more
Posted: 30 November 2011 |
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All the Trimmings
Customising, embellishing and upcycling are still key themes as we go into 2012. Wendy Gardiner looks at new products and ideas to make the most of this trend ...read more
Posted: 30 November 2011 |
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A Little Effort Goes a Long Way
There are seven customer service points that have proven to be effective in ensuring that your customers feel relaxed and comfortable with you and your store. Try them and see what difference it makes says Nick Waller ...read more
Posted: 4 October 2011 |
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In the Name of Art
Louise Fisher gets the lowdown on art supplies from four of the biggest names in art ...read more
Posted: 4 October 2011 |
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Knit Together
The ever-expanding world of knitting holds many creative and commercial possibilities, as Becky Williams discovered ...read more
Posted: 4 October 2011 |
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Word on the Web - a basic guide to website terminology
Bob Scott of Loud-n-Clear.com provides a simple guide to what you need to know to ensure a successful website. ...read more
Posted: 2 June 2011 |
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Five Ways to Stop Shopping Cart Abandonment
It's long been clear that setting up an online craft shop can both help find new customers and provide an additional service to existing ones. The trick is to avoid abandonment before purchase explains Chris Barling, CEO of ecommerce and EPOS supplier, Actinic ...read more
Posted: 2 June 2011 |
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Beautiful Beading
Beads can be used in all sorts of craft projects, from the obvious jewellery to cross-stitch, embroidery and card making. We look at new trends and new products ...read more
Posted: 2 June 2011 |
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