It’s hip to be square!

Posted by Rachel Westall on 10 November 2025

Quadrigloo is the UK's first fully square glue sticks based in London and Birmingham. The company was born in a classroom in 2019 when founder, Joyce, was in year nine after battling with the corners on a worksheet and wondering why glue sticks are round and circular when they're mainly used for paper that is straight and rectangular. Here, Joyce Kudehinbu, Founder and Director of Quadrigloo chats to Craft Focus about their innovative square shaped glue stick!

square glue stick How has the company evolved?
We've been trading for just under a year and are in two independent stores. We've gained an audience on TikTok and will be in a number of schools this academic year.

What do you specialise in?
We sell the UK's first square glue sticks.

Where would you love for your products to be stocked?
We believe you should have the same access to a square glue stick as you do a round glue stick... so, everywhere! But in particular we'd love to be in craft stores and stationers like Hobbycraft and Ryman.

Hobby & crafts have boomed over the last two years! Have you noticed any new trends?
I've noticed vision board and collage making have become more popular and they both utilise glue sticks!

How would you advise a retailer who is interested in stocking your products?
Our square glue sticks are the best thing a lot of people never knew they needed, therefore front and centre placement in their stores is the best way to spread the word and draw attention.

trade fair stand for glue sticks
What sets you apart from your competitors?
Our square design actually allows you to glue corners and edges on pieces of paper precisely unlike the round glue stick

Do you visit any trade shows? Do you plan to visit any soon?
Yes! We exhibited at StationeryFest and Top Drawer last year. We also exhibited at The London Stationery Show in May not too long ago and will be back at StationeryFest this year in July.

What are you looking forward to most over the next year?
Getting into more craft spaces and schools.

What new products can we expect from you in the future?
In the near future, we will be launching fun coloured glue and smaller sizes of our current glue stick.

QUADRIGLOO
+44 (0)2045 386 043
www.quadrigloo.com

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