Dreamy designs by Lavinia Stamps

Posted by Rachel Westall on 8 December 2025

Founded in 2006 by Tracey Dutton and Kevin Jones operating from a garden cabin, Lavinia Stamps has since expanded into a leading international seller, employing a team of over 20 across two locations in Ruthin. The product range has also grown beyond stamps into a great inventory of arts and craft supplies, including stencils, inks, papers, glitters and much more. Tracey and Kevin tell us more...

fairy globe stamp Lavinia is a very recognisable company. For those unfamiliar, please tell us a brief history of where it all began!
When we (Tracey and Kevin) were working as ceramicists some 20 years ago, Tracey began using stamps to imprint designs into the clay and then began selling the stamps as products. These grew in popularity until they were no longer an accessory but the main focus.
We branched from ceramics to paper craft and began turning Tracey's hand-drawn designs into polymer stamps, achieving an eye-popping level of fine detail. This has been the backbone of our business ever since and has skyrocketed the company's growth.

Talk us through the current products you're particularly excited about. Do you have a favourite?
We take pride in our detailed polymer stamps, all hand-drawn by Tracey with fairy-fantasy inspiration. We're likewise thrilled by our expanding collection of stencils and the uniquely vibrant colours of our Elements Ink pads and Dinkles pigments.
My personal favourite? It's always the new stamp collection. Our stamp inventory offers an entire magical world for customers to incorporate into their artworks and makes. Each new release brings fresh characters and elements of nature; each one adds depth to the Lavinia world and sparks new creativity.

fairy sunset stamp design What designs have taken you by surprise with their popularity?
Mystical, nature-inspired creations like fairies, trees and forest creatures consistently resonate with the community. The 'Forest Realm Collection' featuring woodland critters and foliage, has become especially popular—highlighting the enduring appeal of magical, organic motifs.

Hobby & crafts have boomed in recent years! Have you noticed any new trends?
Yes, online communities have truly propelled the craft boom, driving awareness and engagement through tutorials, livestreams, and community interaction. There's a rising trend in layered, scene-building stamping techniques—often combining multiple inks for depth, with sparkle or mica sprays adding magical finishes.

How would you advise a retailer who is interested in stocking your products?
Our products sell brilliantly as collections. The stamps all complement each other – birds, branches, grasses and flora all to build up into a meadow full of life, combining different elements to build a magical scene.

toadstools stamp designs What sets you apart from your competitors?
We always push the boundaries of detail, quality and authentic personality in our products. Every stamp design starts as a detailed drawing by Tracey. Add to that the exceptional quality of all our products and our supportive creative community, we offer a truly unique creative space for crafters to enjoy.

Do you visit any trade shows? Do you plan to visit any soon?
We usually attend Creativeworld in Messe Frankfurt. It's a vast and exciting event where we enjoy making new connections, introducing new customers to our products and seeking our own inspiration from the latest innovation in the craft industry.

What are you looking forward to most over the next year?
We're most excited about continuing to grow our in-house product lines—adding fresh colours to the ink range, launching new stamp collections and expanding our craft tools. Building creative possibilities for our community is invigorating, seeing brilliant and unexpected uses for our products often inspires what we come up with next.

What new products can we expect from you in the future?
We have some very exciting new releases around the corner this month and more to look forward to early next year. Keep your eyes peeled and sign up to our newsletter to make sure you don't miss out!

LAVINIA STAMPS
+44 (0)1824 710 691
cs@laviniastamps.com
www.laviniastamps.com

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