Nick Parry from ExaClair shares his thoughts and advice on how craft retailers can make the most of their in-store displays.
Posted: 24 October 2014
Articles
A selection of features from Craft Focus magazine
ActSmart look at how small retailers can implement and manage a successful loyalty scheme If you want a sure fire way to increase your sales, look no further than repeat business and loyalty schemes help drive this
Posted: 14 October 2014
Fantastic Ribbons has over a decade of experience in ribbon and exhibits at all the major craft exhibitions. Craft Focus talks to Keith Edwards, Co-Founder of the business
Posted: 9 September 2014
A picture can speak a thousand words
As an online business, your product photography is the closest your customers will get to the real product before purchasing. Daniel Ruffle, Head of Digital Design at Metakinetic describes how to make the most of your images.
Posted: 18 August 2014
Making effective use of giveaways at your exhibition stand
Are giveaways at exhibitions a great way to build your brand, attract footfall and generate new business or are they a waste of time and money that end up being ignored or simply thrown in the bin? The answer is some are some aren't!
Posted: 14 July 2014
How to make a bouquet centrepiece for summer
As summer wedding season approaches, Tracy Rowbottom, award winning floristry expert from Country Baskets share its guide on creating a bridal bouquet or centrepiece.
Posted: 12 June 2014
It's essential that SMEs know their duties as an employer to avoid fines and legal action
Posted: 3 June 2014
Julie Bonnar catches up with Graham Halls to chat about the newly formed company Wholesale Beads, and what it can offer retailers stocking jewellery making products
Posted: 2 May 2014
Where have you been if you haven't heard of the myboshi phenomenon! Julie Bonnar, editor of Craft Focus caught up with Thomas Jaenisch and Felix Rohland at Craft, Hobby + Stitch earlier this year to find out more.
Posted: 11 April 2014
Get connected - five telecoms issues you must consider when moving offices.
If you're planning to move offices then it is essential you consider your telecoms options early in the process. Far too often they get left to the last minute. At best this can lead to added stress, or at worst long delays and increased costs.
Posted: 11 April 2014
Everything you need to know about Google+
Why should small businesses try Google+ when they're already using Facebook and Twitter for social media marketing? Digital communications expert Carolyn Hughes reveals how this platform can help.
Posted: 4 March 2014
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About Craft Focus magazine
Craft Focus magazine is a bi-monthly trade publication for the craft industry, distributed to Art & Craft shops, Toy shops, Model shops, Haberdashers and Needlecraft retailers. read more >
