E-commerce expert, Simon Horton of ShopIntegrator shares his tips on where to start with Search Engine Optimisation
Posted: 8 May 2015
Articles
A selection of features from Craft Focus magazine
Why see it, feel it, touch it leads to buy it
Richard Edwards, Director of Quatreus asks, what factors lead a potential customer to a purchase decision? That is the key question that we, as marketers, need to answer to help the clients and companies we work with.
Posted: 26 March 2015
Selling online is easier than you’d think
Want to sell your products online, but not sure where to start? Find out just how simple and low-cost it can be with ActSmart's guide
Posted: 3 March 2015
Grow your online sales through affiliate marketing
E-commerce expert Simon Horton examines the benefits of affiliate marketing, the important considerations and pitfalls, and how to get the best from your efforts
Posted: 29 January 2015
Give your customers a reason to return
A recent study found that businesses that track their customer loyalty are 60 per cent more profitable than other companies So if you want a sure fire way to increase your sales, look no further than repeat business. ActSmart take a look at how small retailers can implement and manage a successful loyalty scheme.
Posted: 19 January 2015
Fiona Pullen, author of Craft a Creative Business and founder of The Sewing Directory, shares why quality website content is so important to your business
Posted: 6 January 2015
How will the new VAT changes affect your business?
VAT is set to change on 1st Jan 2015. So how will this affect your business? Carol Cheesman of Cheesmans Accountants explains the changes and offers some advice for business owners.
Posted: 2 December 2014
We give you a guide to the EU Consumer Rights Directive 2014 and how it affects you: Simon Horton of e-commerce plugin supplier ShopIntegrator looks at how changes in EU consumer rights legislation affect your craft business. If you're selling direct to consumers, these changes apply to you.
Posted: 1 December 2014
Make Christmas sales soar with bespoke gift cards
Create bespoke gift cards today and start cashing in on the run up to Christmas. These represent a staggering 55 per cent of all gift sales in the UK and there are signs that suggest this will only continue to grow.
Posted: 24 November 2014
Nick Parry from ExaClair shares his thoughts and advice on how craft retailers can make the most of their in-store displays.
Posted: 24 October 2014
ActSmart look at how small retailers can implement and manage a successful loyalty scheme If you want a sure fire way to increase your sales, look no further than repeat business and loyalty schemes help drive this
Posted: 14 October 2014
Unlock your potential by exploring our interactive trade suppliers' directory.
Trade suppliers' directory
Look through our regularly updated list of trade suppliers and wholesalers.
Search
Follow us
Receive email updates to your inbox
Stay informed about all news, events and updates from the trade. Sign up for our monthly updates.
Click here to register
Click here to register
About Craft Focus magazine
Craft Focus magazine is a bi-monthly trade publication for the craft industry, distributed to Art & Craft shops, Toy shops, Model shops, Haberdashers and Needlecraft retailers. read more >
