How to cash in this Christmas but help keep the hackers and fraudsters at bay!
Tim Lansdale, Head of Payment Security, Worldpay explains how to cash in this Christmas and keep fraudsters at bay
Posted: 2 December 2015
Articles
A selection of features from Craft Focus magazine
The Retailers Guide to Black Friday
What started as a US marketing initiative is unarguably now a popular Christmas tradition both in the US and UK too. Black Friday, the first Friday after Thanksgiving, is when bricks and mortar US retailers reduce prices in a bid to kick-start the gift buying season. Senior security analyst at AppRiver, Fred Touchette offers the following security tips for retailers to help protect systems and keep trading.
Posted: 23 November 2015
Turn one-time buyers into a lifetime buyer
Benoît Gruber, VP Corporate Communication, Sage Enterprise Market Europe, discusses how best to serve your customers and how to keep them.
Posted: 29 October 2015
How TV shopping channels can be the independent retailers friend
Sara Davies asks whether TV shopping channels are fierce competitors or craft advocate? What do you think about TV shopping channels – friend or foe?
Posted: 28 September 2015
Retailer’s guide to Christmas planning
Preparing for Christmas should be a year long process, so it's important to take a step back and plan ahead. Ian Tomlinson from Cybertill takes you through a step-by-step guide to follow so you can create your own Christmas plan.
Posted: 1 September 2015
Smarter marketing with e-receipts
David Fairhurst, Head of Creative Online Marketing at Intelligent Retail, discusses the benefits of replacing the traditional paper document.
Posted: 28 July 2015
How to protect your ecommerce business from online fraud
E-commerce expert Simon Horton suggests ways to keep your online craft business free from fraudsters
Posted: 12 June 2015
How to promote beads and jewellery making in your store
Advice from Viking Loom on how to promote beads and jewellery making in your store
Posted: 21 May 2015
E-commerce expert, Simon Horton of ShopIntegrator shares his tips on where to start with Search Engine Optimisation
Posted: 8 May 2015
Why see it, feel it, touch it leads to buy it
Richard Edwards, Director of Quatreus asks, what factors lead a potential customer to a purchase decision? That is the key question that we, as marketers, need to answer to help the clients and companies we work with.
Posted: 26 March 2015
Selling online is easier than you’d think
Want to sell your products online, but not sure where to start? Find out just how simple and low-cost it can be with ActSmart's guide
Posted: 3 March 2015
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About Craft Focus magazine
Craft Focus magazine is a bi-monthly trade publication for the craft industry, distributed to Art & Craft shops, Toy shops, Model shops, Haberdashers and Needlecraft retailers. read more >
