We give you a guide to the EU Consumer Rights Directive 2014 and how it affects you: Simon Horton of e-commerce plugin supplier ShopIntegrator looks at how changes in EU consumer rights legislation affect your craft business. If you're selling direct to consumers, these changes apply to you.
Posted: 1 December 2014
Make Christmas sales soar with bespoke gift cards
Create bespoke gift cards today and start cashing in on the run up to Christmas. These represent a staggering 55 per cent of all gift sales in the UK and there are signs that suggest this will only continue to grow.
Posted: 24 November 2014
Nick Parry from ExaClair shares his thoughts and advice on how craft retailers can make the most of their in-store displays.
Posted: 24 October 2014
ActSmart look at how small retailers can implement and manage a successful loyalty scheme If you want a sure fire way to increase your sales, look no further than repeat business and loyalty schemes help drive this
Posted: 14 October 2014
Fantastic Ribbons has over a decade of experience in ribbon and exhibits at all the major craft exhibitions. Craft Focus talks to Keith Edwards, Co-Founder of the business
Posted: 9 September 2014
A picture can speak a thousand words
As an online business, your product photography is the closest your customers will get to the real product before purchasing. Daniel Ruffle, Head of Digital Design at Metakinetic describes how to make the most of your images.
Posted: 18 August 2014
Making effective use of giveaways at your exhibition stand
Are giveaways at exhibitions a great way to build your brand, attract footfall and generate new business or are they a waste of time and money that end up being ignored or simply thrown in the bin? The answer is some are some aren't!
Posted: 14 July 2014
How to make a bouquet centrepiece for summer
As summer wedding season approaches, Tracy Rowbottom, award winning floristry expert from Country Baskets share its guide on creating a bridal bouquet or centrepiece.
Posted: 12 June 2014
It's essential that SMEs know their duties as an employer to avoid fines and legal action
Posted: 3 June 2014
Julie Bonnar catches up with Graham Halls to chat about the newly formed company Wholesale Beads, and what it can offer retailers stocking jewellery making products
Posted: 2 May 2014
Where have you been if you haven't heard of the myboshi phenomenon! Julie Bonnar, editor of Craft Focus caught up with Thomas Jaenisch and Felix Rohland at Craft, Hobby + Stitch earlier this year to find out more.
Posted: 11 April 2014
Unlock your potential by exploring our interactive trade suppliers' directory.
Look through our regularly updated list of trade suppliers and wholesalers.
