How TV shopping channels can be the independent retailers friend
Sara Davies asks whether TV shopping channels are fierce competitors or craft advocate? What do you think about TV shopping channels – friend or foe?
Posted: 28 September 2015
Articles
A selection of features from Craft Focus magazine
Retailer’s guide to Christmas planning
Preparing for Christmas should be a year long process, so it's important to take a step back and plan ahead. Ian Tomlinson from Cybertill takes you through a step-by-step guide to follow so you can create your own Christmas plan.
Posted: 1 September 2015
Smarter marketing with e-receipts
David Fairhurst, Head of Creative Online Marketing at Intelligent Retail, discusses the benefits of replacing the traditional paper document.
Posted: 28 July 2015
How to protect your ecommerce business from online fraud
E-commerce expert Simon Horton suggests ways to keep your online craft business free from fraudsters
Posted: 12 June 2015
How to promote beads and jewellery making in your store
Advice from Viking Loom on how to promote beads and jewellery making in your store
Posted: 21 May 2015
E-commerce expert, Simon Horton of ShopIntegrator shares his tips on where to start with Search Engine Optimisation
Posted: 8 May 2015
Why see it, feel it, touch it leads to buy it
Richard Edwards, Director of Quatreus asks, what factors lead a potential customer to a purchase decision? That is the key question that we, as marketers, need to answer to help the clients and companies we work with.
Posted: 26 March 2015
Selling online is easier than you’d think
Want to sell your products online, but not sure where to start? Find out just how simple and low-cost it can be with ActSmart's guide
Posted: 3 March 2015
Grow your online sales through affiliate marketing
E-commerce expert Simon Horton examines the benefits of affiliate marketing, the important considerations and pitfalls, and how to get the best from your efforts
Posted: 29 January 2015
Give your customers a reason to return
A recent study found that businesses that track their customer loyalty are 60 per cent more profitable than other companies So if you want a sure fire way to increase your sales, look no further than repeat business. ActSmart take a look at how small retailers can implement and manage a successful loyalty scheme.
Posted: 19 January 2015
Fiona Pullen, author of Craft a Creative Business and founder of The Sewing Directory, shares why quality website content is so important to your business
Posted: 6 January 2015
Unlock your potential by exploring our interactive trade suppliers' directory.
Trade suppliers' directory
Look through our regularly updated list of trade suppliers and wholesalers.
Search
Follow us
Receive email updates to your inbox
Stay informed about all news, events and updates from the trade. Sign up for our monthly updates.
Click here to register
Click here to register
About Craft Focus magazine
Craft Focus magazine is a bi-monthly trade publication for the craft industry, distributed to Art & Craft shops, Toy shops, Model shops, Haberdashers and Needlecraft retailers. read more >
