Turn one-time buyers into a lifetime buyer

Benoît Gruber, VP Corporate Communication, Sage Enterprise Market Europe, discusses how best to serve your customers and how to keep them.

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Posted: 29 October 2015

How TV shopping channels can be the independent retailers friend

Sara Davies asks whether TV shopping channels are fierce competitors or craft advocate? What do you think about TV shopping channels – friend or foe?

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Posted: 28 September 2015

Retailer’s guide to Christmas planning

Preparing for Christmas should be a year long process, so it's important to take a step back and plan ahead. Ian Tomlinson from Cybertill takes you through a step-by-step guide to follow so you can create your own Christmas plan.

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Posted: 1 September 2015

Smarter marketing with e-receipts

David Fairhurst, Head of Creative Online Marketing at Intelligent Retail, discusses the benefits of replacing the traditional paper document.

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Posted: 28 July 2015

How to protect your ecommerce business from online fraud

E-commerce expert Simon Horton suggests ways to keep your online craft business free from fraudsters

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Posted: 12 June 2015

How to promote beads and jewellery making in your store

Advice from Viking Loom on how to promote beads and jewellery making in your store

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Posted: 21 May 2015

SEO for beginners

E-commerce expert, Simon Horton of ShopIntegrator shares his tips on where to start with Search Engine Optimisation

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Posted: 8 May 2015

Why see it, feel it, touch it leads to buy it

Richard Edwards, Director of Quatreus asks, what factors lead a potential customer to a purchase decision? That is the key question that we, as marketers, need to answer to help the clients and companies we work with.

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Posted: 26 March 2015

Selling online is easier than you’d think

Want to sell your products online, but not sure where to start? Find out just how simple and low-cost it can be with ActSmart's guide

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Posted: 3 March 2015

Grow your online sales through affiliate marketing

E-commerce expert Simon Horton examines the benefits of affiliate marketing, the important considerations and pitfalls, and how to get the best from your efforts

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Posted: 29 January 2015

Give your customers a reason to return

A recent study found that businesses that track their customer loyalty are 60 per cent more profitable than other companies So if you want a sure fire way to increase your sales, look no further than repeat business. ActSmart take a look at how small retailers can implement and manage a successful loyalty scheme.

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Posted: 19 January 2015