Posted by Louise Prance-Miles on 22 July 2020
By subscribing to Sonic and downloading the free app, sales professionals can see what stock their retailers have and manage orders, track best-sellers and fast-selling lines, and monitor sell-through to offer more tailored product suggestions. With Sonic, suppliers can suggest timely reorders, reduce lead times and minimise the need for store visits and extensive cross-country travel.
Pursuit managing director, Mike Burns, says, "Sonic will encourage suppliers to become an extension of their retail partners' buying teams. Although Sonic was designed long before the outbreak of COVID-19, our new software has obvious benefits for suppliers navigating new social distancing guidelines. With drop-in visits from on-the-road sales reps at an all-time low, Sonic can put the power back in suppliers' hands and allow skilled sales professionals to do what they do best, but in a safe, remote and digital environment."
The Sonic Supplier Link is composed of two core elements: a Supplier Product Database and a Supplier Sales System. The former functions as an online store, allowing retailers to browse and buy products from any suppliers subscribed to the system. Products chosen are automatically uploaded to a retailer's stock control system, including images, product descriptions and mark-ups. The Suppliers Sale System allows subscribed suppliers to review products stocked by each of their customers, suggest new products their customers may benefit from, and assess a customer's current stockholding. Based on this data, suppliers can suggest reorders, which the customer must agree and confirm.
Should the end-consumer request a product not held by a retailer, they can reach-out to a supplier through Sonic and arrange for an item to be delivered directly to the consumer.
The Sonic Supplier Link will be available to access on desktop, tablet and mobile.www.pursuit.co.uk
