Posted by Rachel Westall on 9 November 2026
Marvin's Magic has unveiled a brand-new slime cream experience at Hamleys famous Regent Street store, where visitors can design their own ice cream-inspired creations using the hugely popular Dope Slimes brand known for its distinctive textures, vibrant colours, irresistible scents and imaginative designs. Located on the third floor of the world-famous toy store, the new attraction brings together the growing popularity of slime with the fun of a traditional ice cream parlour.
This is the only location outside the United States currently offering Dope Slimes products and the experience gives visitors the opportunity to choose their toppings, decorate their slime ice cream and take their finished creation home.
Marvin's Magic, CEO, Tom Hudson commented: "We are absolutely delighted to launch Marvin's Slime Creamery at Hamleys, Regent Street, just in time for the busy Christmas shopping season. Hamleys is the perfect home for an experience like this, with its incredible heritage of bringing fun, excitement and magic to families from around the world. We are thrilled to partner with Dope Slimes, the world's leading slime brand with an incredible global following.
We are excited to deliver a fun, vibrant and personalised experience where slime fans can get creative, make something uniquely their own and, most importantly, create lasting memories with their families. The initial reaction from customers has exceeded all our expectations and we are looking forward to a captivating run into Christmas."
Keane Herman, Hamleys Head of UK Retail said: "We have been a go-to destination for slime fans for some time and it has been fabulous to see the Marvin's team elevate the whole experience with fun, style and beautiful creative design. This is now the Number 1 slime attraction in London"
Marvin's Slime Creamery is open daily on the third floor of Hamleys, Regent Street, London. No booking is required, and visitors can simply turn up and take part.
Follow Marvin’s Slime Creamery
Instagram: @marvinsslimecreamery
TikTok: @marvinsslimecreamery
Facebook: @marvinsslimecreamery
