Pentel aims to motivate and inspire

While life is anything but normal Pentel is aiming to provide ideas and inspiration to students and young people especially, as marketing manager Wendy Vickery explains: "Like most of us, students feel their lives are on hold currently, which is why we want to encourage them not to lose sight of their goals and ambitions. We know it's difficult to remain positive, when the daily news can seem unrelentingly bleak. Something as simple as putting pen to paper, whether as an act of self-expression or just good housekeeping, can be an important way for people to create a sense of purpose and accomplishment."

Spearheading the campaign are three key Pentel products: EnerGel quick-drying liquid gel pens, flexible-tipped Brush Sign Pens and pigment ink, fade-resistant Pointliner pens. A colourful selection for writing, drawing, note-taking, designing or hand lettering, these three products will enable the influencers to showcase a range of ideas and suggestions to motivate and inspire audiences.

As the summer unfolds, Pentel will roll out campaign activity across social media channels, with creativity very much at the forefront.

For further information please contact Pentel +44 (0)1793 839 806 or visit the website www.pentel.co.uk