Posted by Rachel Westall on 14 May 2020
Paperworld (30 Jan - 2 Feb 2021) has prepared packages with additional services for (new) exhibitors. Whether for start-ups or manufacturers looking to reach new target groups - the trade fair for stationery, office supplies and writing materials in Frankfurt am Main offers a wide range of opportunities for participation.
The Paperworld team has developed a range of different concepts and packages for exhibitors. "The economically difficult year 2020 in particular confronts the industry both with the challenge of conserving resources and planning for the future. We would like to offer support in this respect and provide exhibitors with a variety of packages that are both cost-effective and, at the same time, connect them with new target groups", says Julia Uherek, Group Show Director Consumer Goods Fairs.
The stand packages for exhibitors are designed for different target groups: On the one hand, there are offers for new producers and suppliers who have not yet exhibited at Paperworld but are definitely positioned in the office environment. This applies, for example, to providers of office catering concepts, or of products relating to work safety and hygiene. On the other hand, Messe Frankfurt is also keen to promote start-ups and offer them an easy market entry on the international Paperworld trade platform. Other offers are aimed at manufacturers interested in returning to Paperworld or designers who are placed more prominently in the spotlight.
Newcomer Package for an easy start
The Newcomer Package, which is being offered for the first time at Paperworld and Creativeworld 2020, will be continued next year. It includes a 9m² stand with all the necessary equipment and a media package. "This all-round carefree package is ideal for new exhibitors because we take care of the stand construction and equipment. Manufacturers are provided with a fully assembled stand where they can arrange and present their products attractively. The preparation for the trade fair appearance is therefore straightforward and involves a minimum of time and effort", says Michael Reichhold, Director of Paperworld.
NEW: Designer@Paperworld: The complete package for designers
The Designer@Paperworld exhibition area is geared to designers with collections for paper and stationery products, and is located in Hall 3.1. The complete package, including floor space, booth construction and additional services, is particularly attractive for newcomers and first-time exhibitors, enabling them to launch their presence at the fair with a minimum of organisation. It is also possible, however, to book individual stands in the area.Future Office: Innovation area with exhibition spaces
'Future Office' in Hall 3.0 is the first port of call when it comes to sustainable office solutions. With expert lectures, a themed show and exhibitor presentations, a specially constructed office landscape will give dealers, architects and facility managers an interesting overview of the possibilities for furnishing and running offices sustainably." In this context, we are offering manufacturers a presentation area for their office solutions directly in the area: with uniform stands designed to match the overall concept," says Michael Reichhold. The advantage: Manufacturers get to meet new visitor groups in a targeted way, who also stay longer in the area because of the expert talks.
Paperworld Office Village to continue in 2021
The Paperworld Office Village was offered for the first time at Paperworld 2020 and was very well received by both participating exhibitors and visitors. For this reason, the area will once again be located in Hall 3.0 at Paperworld 2021 - some exhibitors have already registered their participation.
Companies can rent a 30 or 60m² stand in the specially designed area: fully equipped, easy to customise, and at a fixed price. This guarantees a professional presence with minimal planning effort. The area with the exhibition stands also includes an info point, lounges, meeting rooms and a catering area - ideal for conducting business meetings and making new customer contacts.
For an overview of all the available packages please see: paperworld.messefrankfurt.com/stand-package