Envelopes LTD
Envelopes LTD

Sharp rise in crafting hobbies sees Craft Buddy™ adapt to new demand

Leading arts and crafts manufacturer and distributor Craft Buddy Ltd™, has seen a recent surge in demand, both B2B and across its B2C digital platforms, in light of recent events causing them to adopt new measures to support customers and their staff.

Sharp rise in crafting hobbies sees Craft Buddy™ adapt to new demand: Image 1b Reacting to government guidelines, Craft Buddy has taken the decision to close its warehouse and headquarters to all but two staff members per day, working at a substantial distance from each other, in order to limit the exposure of staff to Covid-19 to ultimately protect them, their families and their customers. With only two members of staff in per day compared to the usual 15, delays in sending products out are natural but morale remains upbeat and Craft Buddy is working hard to serve customers both B2C and B2B as quickly as possible.

The recent surge in sales show that the popular Crystal Art® range is proving to be in high demand with customers as consumers search for new hobbies that can be done during isolation that offer therapeutics and relaxing benefits. Based on the 'diamond painting' trend, the Crystal Art® range helps to improve focus and concentration and offers a sense of escapism for crafters, as they create their own pieces of rhinestone art by placing crystals into their assigned spaces on the design. Formats include Framed wall art, Greeting cards, Kits with LED lights, notebooks, clocks, stickers and more.

Likewise, the newly launched Forever Flowerz® range continues to excite crafters looking to create their own floral arrangements and designs. The easy to follow steps makes the collection perfect for experienced crafters and beginners alike, allowing them to make bouquets, wreaths and more.

Recognising the increased interest in these products, Craft Buddy is continuing to accept trade orders from retailers, with a lead time of up to a week, due to their current implementation of safety measures that are in place. Furthering its support for retailers, Craft Buddy is offering to promote stockists on its social media channels where the company has a following of more than 30,000 engaged followers, whilst also making available the professionally produced marketing images and videos to help businesses connect with their customers and grow their channels. In addition to this, Craft Buddy is offering smaller Crystal Art products to retailers for free, so that they can run online competitions during this time. Please contact trade@craftbuddyltd.co.uk for further details on how Craft Buddy can help promote your business.

Adapting to the current lockdown scenario, Craft Buddy is offering a series of online workshops through its Facebook page to help guide crafters and inspire their creations. The workshops feature videos focused on both their own products and everyday household items and they encourage crafters to join its Facebook groups to share their ideas, tips and inspiration with like-minded crafters.

Gary Wadhwani, co-founder of Craft Buddy Ltd., said "The Covid-19 pandemic is nothing less than a very serious public health emergency and we are making all our decisions with the best interests for our staff, our families and for the general public including our valued customers. We've found that crafting is an ideal activity to take part in at home, as it enables people to exercise their creativity, to do something therapeutic and to relieve stress and anxieties which is a major reason why we continue to send two staff members to our HQ each day, rather than close our operations altogether."