THE WORKS LAUNCHES EXCLUSIVE BBC CHILDREN IN NEED PRODUCT RANGE

The exclusive collection offers families an engaging way to support BBC Children in Need, one of the UK's best-loved charities, through a range of entertaining and imaginative products. Featuring items such as the Pudsey Teddy Bear, Pudsey Shopper Bag, Pudsey Canvas Paint Set, Paint Your Own Pudsey Kit and more, the collection allows customers to make a difference with every purchase, helping BBC Children in Need continue its life-changing work. For more than 45 years, BBC Children in Need has supported children and young people facing challenges across the UK, including poverty, mental health issues, social inequality and family difficulties, funding thousands of local charities and projects that help them overcome obstacles and reach their full potential.

Gavin Peck, CEO of The Works, said: "BBC Children in Need is a charity that means a great deal to people across the UK. Many of us have fond memories of watching the Appeal, seeing Pudsey at school fundraisers and finding ways to get involved in support of such an important cause. Children and families are at the heart of our business, which makes this partnership such a natural fit. We're proud to offer customers another way to support BBC Children in Need, with every purchase helping the charity continue its incredible work for children and young people across the country."

Liz Woodham, Chief Campaigns and Engagement Officer at BBC Children in Need, said: "Pudsey has been bringing people together to support BBC Children in Need for generations, and we're thrilled to see him at the heart of this fantastic new collection with The Works. Whether it's a gift, a craft activity or a keepsake, every item purchased will help make a difference when it is needed most. We'd like to thank The Works and its customers for helping us continue to change young lives and make sure no child has to face life's challenges alone."

In addition to the September range launch, Pudsey and the Thread of Hope, the popular BBC Children in Need book written by Tom Fletcher, will return to select The Works stores from the 26th of October.

Find out more about the full product range here: https://www.theworks.co.uk/c/children-in-need