CHSI Stitches' Craft Report to research new areas in 2020

ICHF Events is focusing on new areas of research for its 2020 Craft Report. The results will be revealed exclusively at CHSI Stitches in February 2020.

Now in its third year, The Craft Report has become a much-anticipated show staple, providing important industry trend data for exhibitors and visitors. For 2020, fresh lines of research are being developed based on feedback from attendees at last year's event.New themes will include environmental concerns, world trends, sources of customer inspiration, the power of influencers, the importance of innovation, wellbeing and the new generation of crafters.

"Overall trends in the craft industry will still be at the heart of the report, but to continue to inspire exhibitors and visitors alike, we are extending the research to cover some emerging themes which are particularly relevant to the craft industry," says Simon Burns, managing director of ICHF Events. "Some of the topics were touched on lightly last year but were of such interest that we are developing the research further, drilling deeper into the topics and monitoring changes over the last 12 months. Other areas will provide brand-new vital insight into craft audiences, enabling the industry to be better equipped to grasp opportunities and try new initiatives for better business."

The research is gathered from qualitative interviews and focus groups as well as quantitative questionnaires, with a combined sample in excess of 3,000 dedicated crafters in the UK.

CHSI Stitches takes place from 16th-18th February 2020 at the NEC, Birmingham. To find out more about exhibitor opportunities, call Steve Mitchell on +44 (0)1425 460 811 or email stevem@ichf.co.uk. Keep up with show developments at www.chsi.co.uk