Staedtler has once again supported World Kids' Colouring Day, presenting a cheque for 21,903 to aid agency Plan International. The funds will be used to improve learning conditions across nurseries and schools in Rwanda.
This year, the Nuremburg-based manufacturer of creative tools called on children around the world to draw and submit pictures of their visions of the future, particularly their career aspirations and dreams. "I think it is important that we keep children's dream worlds open, take them seriously and encourage them, respect their personality and give them space for development," says Ulrike Jährling, a journalist and children's TV presenter who supported this year's project.
For every picture received, Staedtler donated one euro to Plan International. "Today's children know that many children are worse off than they are," adds Ulrike. "They want to help but they cannot. That is why World Kids' Colouring Day represents such a nice approach."
Children from nine countries took part, with youngsters from Germany, Iran, Qatar, Denmark, Malaysia, United Arab Emirates, Great Britain, France and Belgium submitting pictures. "We are glad to see that children still have such a keen imagination," says Britta Olsen, head of brand and communications at Staedtler. "For years, we have promoted this creativity, and World Kids' Colouring Day offers children around the globe the opportunity to put their dreams on paper and present them to the world."
Find out more at www.staedtler.com/worldkidscolouringday