Stationery brand Staedtler placed thousands of feelgood messages written on sticky notes at a Birmingham skate park recently, covering ramps and climbing walls with uplifting words of kindness. Visitors to the Creation Skate Park in Moseley were given the opportunity to write their own notes, which were added to the collection, encouraging the spread of kindness and positivity.
The stunt was part of Staedtler's Power of Stripes marketing campaign, which encourages young people to use its yellow and black Noris pencil for good in the lead-up to the new school year.
The anti-bullying charity Kidscape is supporting the cause, with Staedtler asking people to donate £1 to the cause for every Note of Kindness shared.
"Back to school can be a very scary time for many children and teens across the UK as they get ready to make new friends and change classes or schools," says Natalie O'Rourke-Jones, marketing manager at Staedtler UK. "As one of the UK's leading school stationery suppliers, we wanted to help make the process a little easier this year by working with UK-wide anti-bullying charity Kidscape to spread some kindness. It's been encouraging to see such lovely young people here today with so much kindness to give. We hope they inspire others to get involved by sharing a little love and positivity this summer."
Lauren Seager-Smith, CEO at Kidscape adds, "Kindness is obviously a key tool in combatting bullying and to help those who are suffering to feel cared for, and better about themselves. A small, kind message can really go a long way in these situations, and if we can encourage more people to spread kindness the movement could have a huge impact."
Find out more at www.staedtler.com/powerofstripes