Useful data from the much-anticipated Craft Report 2019 was revealed yesterday at CHSI Stitches. The latest results were taken from a sample of over 3,000 crafters, with research conducted by independent research specialists Linda Jones & Partners.
“Visitors to the show have exclusive access to some vital industry data through The Craft Report research, presented to benefit their businesses and deepen their understanding of customers and the retail landscape,” says Dominic Fleming, show director. “This kind of insight makes the show a must for everyone in the creative craft industry.”
Completed in January 2019, The Craft Report: The Rise of Consumer Power aims to provide valuable information to help retailers understand changing consumer habits and attitudes. The study covers a breakdown of the UK craft audience and the popularity of specific crafts, consumer spending, the importance of workshops, online and offline shopping habits, social media influencers and a close-up look at specific sectors, including papercraft.
Key findings include:
- 27 per cent of those surveyed started crafting to combat stress or illness.
- 66 per cent see craft as a good way to relax.
- The average monthly spend is £26.
- Staff knowledge and enthusiasm is a top priority for shoppers.
The Craft Report presentation will be repeated at CHSI Stitches on Monday 18th February at 1.30pm and Tuesday 19th February at 12:15pm. Go to www.chsi.co.uk for information.
Don't miss our full show report in the April/May edition of Craft Focus, published 5th April.