The British Toy & Hobby Association (BTHA) and Circana presented their annual industry insights at London's Toy Fair, held at Olympia London from the 21st to 23rd January 2025. While the UK economy may have continued to present a challenging picture during 2024, figures released by Circana show that the UK toy market remained resilient, generating £3.4billion in overall sales, which was bolstered by a surge of Christmas sales (up 51 percent) in the week leading up to Christmas. While sales in 2024 may have been down by 3.7 percent, several toy categories achieved growth in 2024, adding to the positive trajectory.
Posted: 23 January 2025