Industry news from Craft Focus magazine

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Shaun the Sheep turns 30 & launches nationwide knitting campaign

Shaun the Sheep, the iconic stop motion character created by Aardman, appeared on screens in 1995's Wallace & Gromit: A Close Shave, to critical acclaim. To mark some 30 years of Shaun's madcap adventures and worldwide entertainment, Aardman has teamed up with British Wool, Campaign for Wool and Craft Forward to unveil a global knitting and crafting initiative with purpose. Brilliant!

Posted: 19 August 2025

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Toy Fair shows strong sales momentum for 2026

Toy Fair will return to Olympia, London from 20th to 22nd January 2026 for its 72nd show. With approximately six months to go, demand for exhibition space is already very high, driven by a strong returnee rate and keen interest from new applicants. The popular Gold Zone, which houses the smallest stands- and often is the spot to find hidden treasures- is already sold out, and there is limited space available across both levels in the rest of the halls.

Posted: 14 August 2025

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BACK TO SCHOOL WITH ARTISTRY JUNIOR

The debut Artistry Junior collection has arrived in Tesco stores nationwide. Artistry Junior aims to inspire, engage and nurture creative talent in children. The first ever collection includes water bottle tumblers filler with stationery goodies, stacking finger crayons and teddy shaped highlighters, as well as high quality bumper craft kits and sets. Artistry Junior is part of the arts and craft brand Artistry, which launched in 2024 and had huge success with its sell out marker pens which went viral across social media, with fans raving about the quality and value.

Posted: 12 August 2025

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