In 2004, Messe Frankfurt was the first trade fair organiser to introduce WiFi throughout its grounds and now the company is taking this a step further: "Starting in January 2012, wireless internet access will be free on the entire exhibition grounds at all of Messe Frankfurt's own fairs. We are the first German organiser to provide its visitors and exhibitors with free WiFi services throughout its site", remarks Dr. Andreas Winckler, Managing Director of Messe Frankfurt Medien und Service GmbH and Vice President of Services.
Surfing, sending email or establishing a secure wireless connection to one's own company network will be possible thanks to the extensive WiFi infrastructure. The only thing required is a laptop with standard WiFi capability or a smart phone.
Free internet access also means international guests can avoid expensive roaming charges from their mobile providers.
Messe Frankfurt will continue to offer customised WiFi solutions for exhibitors requiring greater bandwidths at their stands. "Mobile internet access will quickly become the standard for exhibitors and visitors", comments Kai Hattendorf, Vice President of Digital Business.
Digital services such as apps (small mobile phone programs, including the complete exhibitor catalogue, hall plans and up-to-the-minute information on the current fair) have been offered by Messe Frankfurt since 2010 to complement all of its own events. "Free access to the internet makes it even easier to use these complementary services", adds Dr. Winckler.
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