|Kettle Chips announces crafted campaign
Kettle Chips announces crafted TV ad campaign along will feature some of UK’s top craft talent in a new TV advertising campaign, celebrating the care and attention taken to create the nation's favourite hand cooked crisps.
During the 'Craft Party' advert, a diverse group of authentic craftspeople are seen working on a range of different objects including glass blowing, wood sculpture, and highly intricate metalwork.
Throughout the course of one day, the craftspeople were challenged to use their skills to create a beautifully crafted dinner table setting – from the table itself, to the benches, the cushions, the lamps, the knife and a cheese board – everything is completely hand crafted.
The advert shows this creativity in action as well as Kettle® Head Chef, Chris Barnard preparing delicious dishes, to be enjoyed together as part of a celebratory feast at the beautifully crafted table. The new advertising campaign is the latest example of Kettle® Chips' ongoing use of authentic craft which reflects the care and attention they take in producing their iconic chips. From the choice of real food ingredients, to the hand cooked process they originally pioneered over 25 years ago. Kettle® Chips have always believed that things are better when they are crafted using real food ingredients and handmade in small batches.
Andrew Slamin, Kettle Foods Marketing Director said “We're thrilled to be able to showcase the work of some of the UK's most talented craftspeople in our latest advert. The amount of love, skill and work that goes into each of the unique objects that the craftspeople created is a real reflection of the values that Kettle® Chips stands for.”
Mark Elwood, the Creative Director of 101, the advertising agency behind the advert said “Kettle® Chips are the choice of chip of the foodie, they use a real chef, real food ingredients and still use hand cooking as part of the process. They're a true craft brand and the attention to detail they show to create their unique seasonings is an incredible process. What better way to bring this to life than with real crafts people creating the perfect social setting at which to eat Chips.”
Posted: 20 December 2013
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