The UK's leading lifestyle, craft and cake events organiser, ICHF Events, has announced two new roles in a new show development department with the appointment of Emma Leamon (shown on the right) and Jodie Firmin (shown on the left) as Creative Development Managers.
The new department and roles will focus on the creative presentation and content of the shows to meet the changing expectations of audiences and potential audiences. Jodie and Emma will work closely together using their own creative skills to ensure the shows mirror industry trends and changes.
Emma Leamon has a photography and visual arts background as well as experience working for ICHF events, liaising closely with exhibitors. She says, “My focus will be to create strong visual impact and content to enhance visitor experience and interaction at the shows. Visitors and exhibitors will see a real difference in the look and feel of the shows by autumn 2017. This is a busy and exciting time for ICHF Events and I am looking forward to the challenges that lie ahead.”
Jodie Firmin has extensive experience in the events industry, she says, “We want to make an immediate impact on the look of the shows, starting from the show entrances and throughout to provide visitors with an exciting, whole show experience. The changes in presentation and content will be seen across all our digital platforms as well as at the shows.”
ICHF Events Managing Director, Simon Burns, said, “We're confident that both Emma and Jodie have the creativity and drive to develop our events. We recognise that our shows need to remain relevant to our loyal audience base and include features and demonstrations to attract new visitors. Our investment in these two new creative roles will strengthen our position as the market leader and enable us to move forward with events in the future.”
ICHF events organise more than 25 shows in the UK each year including CHSI Stitches, Europe's No 1 trade show for the art, craft, needlecraft, fabric and hobby industry. Forthcoming ICHF events include Country Homes & Interiors Summer, London (1st – 3rd June), Stitching, Sewing & Hobbycrafts, NEC, Birmingham (30th June – 2nd July) and the Henley Handmade Fair (25th – 28th August).
For full details of all ICHF shows visit www.ichfevents.co.uk.
Posted: 22 May 2017
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