The Wooden Wick Co has unveiled a fresh new look and feel across its website. The newly renovated site includes a variety of extra features designed with makers in mind, promising to reflect each user's educational and purchasing needs.
"We learned a lot about our customers' shopping trends and education journey," explains Scott Woodruff, director of digital marketing. "We are introducing an entirely new way to shop within home fragrance, and we are excited to offer our makers an experience that is as innovative as the market."
New features include more information and access to each product's story, from the origin of essential oils used to ethical sourcing methods and wick sustainability. There's also a wick selection guide, helping makers find recommendations for each wax type and vessel size. Free samples are available.
"Our goal was to make this the most compelling shopping experience in our marketplace, and we are excited to release these new features that will revolutionise the industry standard," adds Scott. "From entrance to education to discovery to purchase, we've worked to set a new precedent in making the individual user's experience as simple, educational and empowering as possible."
The Wooden Wick Co provides wholesale candle-making supplies to customers across the globe and has a large UK database. Find out more at www.woodenwick.com