Posted by Louise Prance on 3 March 2026
Crayola, a leader in colourful creative expression, has announced that it is increasing its commitment in the UK and Irish markets with the goal of doubling its business over the next three years and acting as a key growth engine for the European region.
Crayola's plan will empower parents and educators in the UK and Ireland to nurture creativity in children, ensuring they get the benefit of developing essential life skills that will help them reach their full potential. Creativity has been demonstrated to support the development of core life skills, predict career success, enhance educational outcomes, and contribute to overall well-being and fulfilment. In fact, the UK government recently unveiled plans to reform the national curriculum, implementing changes that affirm creativity as an important part of UK education.
The revitalised curriculum recognises the value the arts bring in broadening skills for a competitive job market, in line with Crayola's belief in the benefits of creativity for children. More than 91 percent of British parents also understand the life-long benefits of creativity for kids.
Pete Ruggiero, CEO of Crayola, comments: "We believe that every child in the UK and Ireland should have the chance to create, explore, and imagine without limits. Our 2026 roadmap backs that belief with real investment – tools, resources, and programmes that enable creative moments and allow children to reach their potential."
www.crayola.com
