Industry news from Craft Focus magazine

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Paperworld Middle East set to inspire

As the global paper products market is projected to reach US$281.23 billion by 2030, trade show Paperworld Middle East and co-located event Gifts & Lifestyle Middle East, held at the Dubai World Trade Centre from 11th to 13th November, will present a dynamic new product showcase, host engaging thought-leadership sessions and deliver enhanced visitor experiences. Here's what you need to know!

Posted: 30 October 2025

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Spring Fair 2026 - Registration is Live

The UK's definitive showcase for Home, Gift, and Fashion, Spring Fair 2026 returns to the NEC Birmingham from 1st – 4th February, and registration is now officially open for buyers. Visitors can expect a series of immersive, sensory, and beautifully designed new feature spaces that reimagine what trade shows can be, as well as an immense line-up of the most sought-after brands.

Posted: 27 October 2025

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TikTok as a Growth Driver in Social Commerce

How can brands generate 1.6 million Euros in sales via TikTok in just three months? Simon Mader, founder of Adbaker – one of Europe's leading social performance agencies – will share his insights in the upcoming edition of the Digital Academy by Messe Frankfurt's consumer goods fairs. On 29th October 2025, from 10am to 11am (CET), participants will learn how to unlock the potential of TikTok as a true growth driver in social commerce.

Posted: 23 October 2025

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Golden Sombrero and Woolbuddy partner

Golden Sombrero Licensing & Consulting has announced the addition of beloved craft brand, Woolbuddy, to its client roster. Best known for its needle-felted wool creations and beginner-friendly felting kits, Woolbuddy has captured the attention of crafters, collectors, and families who celebrate creativity and play. The firm will lead a licensing and retail expansion program designed to broaden Woolbuddy's reach and resonance across the craft, collectible, and specialty categories, translating the world's favorite characters and franchises into fun felt treasures and DIY activities.

Posted: 21 October 2025

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Miconex launch festive ‘giveback’ campaign

Fintech Miconex has launched its 2025 national festive campaign, The BIG Christmas Giveback, as part of its ongoing commitment to powering local communities.

Running across its network of over 100 Town & City Gift Card programmes, the BIG Christmas Giveback asks for nominations for people or organisations who have a positive impact on their community.

The person or organisation with the most nominations will win a £1000 Town & City Gift Card of their choice, with one person who nominated them winning a £500 Town & City Gift Card. Miconex is running similar competitions in Ireland, the USA and Canada.

Over £45 million has been spent through Miconex's local gift cards to date, with over 20,000 businesses participating, and 2025 sales up 115% year on year.

Posted: 20 October 2025

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Visitor registration for Toy Fair 2026 is now open

Toy Fair marks the first opportunity of the year for visitors to explore and get hands-on with thousands of new launches across a broad range of categories, from licensed toys, construction sets and board games, to arts and crafts, plush toys, tech toys and many more. Buyers in attendance are also able to take advantage of exclusive on-site retail offers. Find out more here.

Posted: 16 October 2025

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