How can brands generate 1.6 million Euros in sales via TikTok in just three months? Simon Mader, founder of Adbaker – one of Europe's leading social performance agencies – will share his insights in the upcoming edition of the Digital Academy by Messe Frankfurt's consumer goods fairs. On 29th October 2025, from 10am to 11am (CET), participants will learn how to unlock the potential of TikTok as a true growth driver in social commerce.
Posted: 23 October 2025
Golden Sombrero Licensing & Consulting has announced the addition of beloved craft brand, Woolbuddy, to its client roster. Best known for its needle-felted wool creations and beginner-friendly felting kits, Woolbuddy has captured the attention of crafters, collectors, and families who celebrate creativity and play. The firm will lead a licensing and retail expansion program designed to broaden Woolbuddy's reach and resonance across the craft, collectible, and specialty categories, translating the world's favorite characters and franchises into fun felt treasures and DIY activities.
Posted: 21 October 2025
Fintech Miconex has launched its 2025 national festive campaign, The BIG Christmas Giveback, as part of its ongoing commitment to powering local communities.
Running across its network of over 100 Town & City Gift Card programmes, the BIG Christmas Giveback asks for nominations for people or organisations who have a positive impact on their community.
The person or organisation with the most nominations will win a £1000 Town & City Gift Card of their choice, with one person who nominated them winning a £500 Town & City Gift Card. Miconex is running similar competitions in Ireland, the USA and Canada.
Over £45 million has been spent through Miconex's local gift cards to date, with over 20,000 businesses participating, and 2025 sales up 115% year on year.
Posted: 20 October 2025
Toy Fair marks the first opportunity of the year for visitors to explore and get hands-on with thousands of new launches across a broad range of categories, from licensed toys, construction sets and board games, to arts and crafts, plush toys, tech toys and many more. Buyers in attendance are also able to take advantage of exclusive on-site retail offers. Find out more here.
Posted: 16 October 2025
Olympic champion, and crafting icon Tom Daley has teamed up with Hobbycraft, UK's largest arts and crafts retailer, to design and launch a brand new Made With Love by Tom Daley range, exclusively available online and in-store from Thursday 2nd October. The 11-piece collection celebrates Tom's love of yarn crafts with a fun, animal and fruit inspired twist; featuring crochet kits that make dogs, zebras and giraffes, to positive slogan embroidery designs and fun iron-on patches. Perfect for beginners and experienced makers alike, each kit comes with everything needed to get started, from hooks and threads to easy-to-follow instructions, so even first-time crafters can dive in, making them an ideal way to relax, unwind and embrace learning a new hobby or refining a current one.
Posted: 14 October 2025