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Marketing: Industry news from Craft Focus magazine

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Small businesses shouldn't feel pressured to take part in Black Friday

Small businesses should not feel pressured into taking part in Black Friday this year, says Lee Murphy, a small business finance expert at The Accountancy Partnership Lee Murphy said: "Many business owners are already struggling with the current economic climate, so offering big discounts when margins are already being squeezed could be more costly in the long run. Before deciding on any deals and discounts, businesses should review their cash flow, and consider the cost of processing a larger number of orders at one time.

Posted: 24 November 2022

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Curious Universe launches #summerrocks campaign

Driven by a fresh directive as part of a broader strategic approach to maximise consumer awareness of its key lines ahead of the key Christmas buying period, Bath-based toy company Curious Universe is excited to launch its #SummerRocks campaign. The Instagram based campaign aims to celebrate all the fun of the summer season whilst also providing parents with creative and hands on activities to keep kids entertained over the summer holidays. The activation – which involves a mixture of family and parent influencers as well as some kidfluencers - focuses on a selection of the company's most fun and creative rock painting kits offering a variety of themes - including the Dazzling Rock Painting Kit, Galaxy Rocks Kit and the stunning Mandela Stones Set. The campaign will see influencer families sharing their rock painting creations via a their social platforms over the coming weeks, providing their followers and parents with summer holiday activity ideas as well as showcasing the wide range of results that can be achieved with the rock painting kits.

Posted: 1 September 2022

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Get Christmas gift ready with Trotec laser

As businesses are preparing for their busiest time of the year, many are thinking of ways to minimise stress levels to improve focus on productivity and profit. Businesses can shop thousands of engraving materials and supplies with next day delivery and the support of Trotec's friendly and knowledgeable team. Trotec is a world leader in the field of laser technology and sets new standards. As part of the Trodat-Trotec Company Group, the European leader in innovation develops, manufactures, and markets laser system solutions and laser equipment for marking, cutting and engraving a wide range of materials and substances.

Posted: 12 July 2022

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ACID celebrates British IP Day with launch of new ACID IP Charter and new website

ACID, the UK's membership and campaigning organisation for design and IP, marks this year's British IP Day celebrations with the launch of its new ACID IP Charter.

Browse ACID's new look website at www.acid.uk.com

First mooted by ACID and established in 2016 by the Alliance for Intellectual Property, British IP Day is an annual celebration of the role that intellectual property plays in the cultural standing and economic success of the United Kingdom, underpinning innovation and creative excellence.

Posted: 7 July 2022

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Putting your best foot forward

In the growing world of personalisation, TheMagicTouch has again created another great opportunity for customers to benefit from the massive potential of personalised shoes and footwear. This original and easy method to personalise and decorate all kinds of shoes and footwear is using the cmpany's new DTF transfer and toner-based processes. The finished transfer is vibrant and more importantly durable. The advantages of the DTF transfer technology include no cutting, no weeding, and no pre-treatment. Plus full colour digital transfers at a low cost.

Posted: 23 June 2022

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Corinne Lapierre ramps up presence in Australia

After over a year of rapid expansion across the US market, from Hawaii to Alaska, Yorkshire-based Corinne Lapierre is ramping up its presence in Australia and Tasmania.

Business Manager Olivia Neligan says, "We know we have many very happy online customers in Australasia so we're thrilled that they may now also be able to find our kits in their local independents."

The company has established that there is a strong global demand for superb quality and design-led craft products and the Made in Britain label is a further boost to the reputation and appeal of the brand in foreign markets.

Posted: 10 June 2022

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Ulster Weavers commemorative linen exceeds demand

Ulster Weavers commemorative linen tea towel launched to celebrate Queen Elizabeth II 70th anniversary of her accession to the throne has significantly exceeded demand.

Aligned to the year-long celebration, demand for Ulster Weavers' limited-edition tea towel, which is available through a range of retailers throughout the UK, US, and Europe, has been more than quadruple what was originally envisaged.

Seven decades on from her accession to the throne in 1952, this year's historic Accession Day was observed on 6 February, officially launching the Queen's Platinum Jubilee celebrations.

As the first British monarch to mark the milestone, the appetite for commemorative memorabilia related to the Jubilee year has been high, explains Joanne Bradley, Business Development Director at Ulster Weavers.

Posted: 13 May 2022

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Future For International Trade Conference speakers advise on how to proceed in the current environment

The key out-take from the BHETA / Gardenex / PetQuip Future for International Trade Conference which took place on March 17th, was that while export was likely to outperform the home market in the coming year, it was vital for both importers and exporters to ensure they were not dependent on any one territory for either sales or supply chain.

Speakers, who included UK government insiders, successful companies exporting from the UK currently, market analysts, legal, financial and compliance advisors, concurred in advising both current and novice UK exporters on both big picture opportunities and perils and the detail of how to proceed successfully in the current environment.

Posted: 29 April 2022

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STAEDTLER announces enhanced partnership with Artstat

STAEDTLER is pleased to announce that from January 2022, the company has entered an enhanced partnership with Artstat, the specialist distributor of creative materials.

Artstat provide an excellent service to independent retailers, having previously stocked a limited selection of Staedtler products, the company will now be offering a much wider range of Staedtler's best-selling products, both stationery and craft ranges.

The partnership with Artstat will be of particular benefit to smaller independents. All retailers are still able to purchase direct from Staedtler.

Posted: 4 February 2022

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