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Craft Focus

 
  Issue 36 - April/May 2013
     

Brand Spanking New
Over 150+ new and exciting product reviews

Win a compact sewing machine
We've teamed up with Elna to give you a chance to win and try out the latest compact computerised sewing machine

Show news
Keep up with what's happening with first hand accounts, and reviews of the shows that took place in the first part of the year

Count on cross-stitch
Encourage your customers to take up the art of cross-stitching

The Great Outdoors
Think about stocking products to encourage crafters to go outside!

Put craft into your marketing and PR
Sigma Communications discuss how a targeted strategy can bring the right customers through your doors

Necessities of networking
Know it's worth, Moo.com share their survey results with us

PLUS, regular features, competitions and news

Issue 36 of Craft Focus magazine
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 From the editor
Show season and sore feet!

What a couple of months we've had at Craft Focus since I wrote my last editor's letter!

Messe Frankfurt kindly invited me to the trio of shows in Frankfurt at the end of January - Creativeworld, Paperworld and Christmasworld and both Tracy and I have also just come back from ICHF's Craft, Hobby + Stitch, so we've worn outs lots of shoe leather but our feet have barely touched the ground with new products and inspiration!

This issue, I have prepared 3 show reviews for you so you can decide for yourselves, which shows you need to plan to visit next year. Trade shows are a great source of inspiration but also an excellent way to network with individuals and companies within the industry. Nothing beats face-to-face contact with customers and suppliers!

Those retailers among you that offer scrapbooking, stamping and cross-stitching goods, will be delighted to read the features on the new innovative products from these crafting sectors plus product offerings for Father's day, crafting for grown-ups and hopefully the start of some creativity outdoors - weather permitting!

We also have some business counsel on keeping ahead of your competitors, why networking is a must and we also talk to 3 key wholesale companies about their business and we demystify what CHA UK is all about.

Enjoy what’s inside!
Julie Bonnar,
Editor
PS. If you have any news you would like to submit to this site or Craft Focus magazine, please email editor@craftfocus.com

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