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 About Craft Focus magazine
Craft Focus magazine is a bi-monthly trade publication for the craft industry, distributed to Art & Craft shops, Toy shops, Model shops, Haberdashers and Needlecraft retailers. read more >

 From the editor
Julie Bonnar,  Editor

Insanity and seasonal retailing

There never seems to be a good time to sit back and reflect when you run a business.

Having run several small businesses myself, I know that just getting through the daily activities resembles a massive juggling act, where much of the time is spent trying not to drop any of the balls! The other day, I found these words of wisdom from Anita Roddick founder of The Body Shop, to which I think we can all relate: “There’s a fine line between entrepreneurship and insanity. Crazy people see things that others don’t. But you have to believe that everything is possible. If you believe it, those around you will believe it too.”  read more >

  In this issue: Issue 44 Aug/Sep 2014
Issue 44 magazine front cover

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Download issue 44
bulletpointIn the spotlight
Craft, Hobby + Stitch International has added a new show for autumn with an array of new products to showcase

bulletpointKnitty gritty
What's in-store for knitters as we kick start the new season for yarns

bulletpointSpooky seasonal sales
Boost your profits by preparing for this special occasion

bulletpointIcing on the cake
We've teamed up with Cake International to find out why cake decorating products are selling like hot cakes!

bulletpointCash in on Christmas
Target your seasonal crafters with festive products they can't resist

 This month's poll:
Do you currently run a customer loyalty scheme for your business?
Yes No
Thinking about doing one

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News & Events RSS feed
The countdown begins with less than a week to enter Slow Toys 2014
With just under a week left to enter the 2014 Slow Toy Awards, the team behind the inspired campaign are making a final call for entries. ...more
Posted: 18 August 2014
The countdown begins with less than a week to enter Slow Toys 2014
Retailer Product Training Day CHA-UK
CHA-UK is pleased to introduce its first retailer product training day ...more
Posted: 18 August 2014
Retailer Product Training Day CHA-UK
New TV channel update
The British Craft Network is delighted to announce the first three companies to confirm their contributions to the new channel launching on the 1st of October. ...more
Posted: 15 August 2014
New TV channel update
Click here to view more news >
Upcoming Shows
The Perth Show
Dewars Conference Centre, Perth
07/09/2014 - 08/09/2014

Autumn Craft, Hobby + Stitch International
ExCel, London
21/09/2014 - 22/09/2014

Visit the official website

Click here to see more shows

Trade suppliers' directory
Look through our regularly updated list of trade suppliers and wholesalers.
Click Here   

View this issue now, page-by-page with our new eMagazine

Win a VIP trip to the new autumn Craft, Hobby + Stitch trade show
Win a VIP trip to the new autumn Craft, Hobby + Stitch trade show
Craft, Hobby + Stitch International's new autumn show at ExCel in London is in addition to its spring show, and is the perfect chance for retailers to concentrate on Christmas stocks and new product releases for the autumn and winter seasons. Click here to enter

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 Focus on:
A picture can speak a thousand words
As an online business, your product photography is the closest your customers will get to the real product before purchasing. Daniel Ruffle, Head of Digital Design at Metakinetic describes how to make the most of your images.  ...more
The author
Making effective use of giveaways at your exhibition stand
Are giveaways at exhibitions a great way to build your brand, attract footfall and generate new business or are they a waste of time and money that end up being ignored or simply thrown in the bin? The answer is some are some aren't! ...more
The author
How to make a bouquet centrepiece for summer
As summer wedding season approaches, Tracy Rowbottom, award winning floristry expert from Country Baskets share its guide on creating a bridal bouquet or centrepiece. ...more
The author

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