Posted by Rachel Westall on 23 July 2026
As the summer holidays approach Pentel is set to inspire a summer of creativity with the launch of its exciting new social media campaign, #CraftYourSummer. Throughout the seven-week campaign, followers will discover summer craft ideas, easy-to-follow tutorials and colourful projects designed to encourage people to create handmade projects at home. Pentel’s campaign is said to reach over 2m followers over the summer period.
The #CraftYourSummer campaign will feature a continuous stream of social media activity, including influencer reviews, mini campaigns and informative content shared through videos, posts, Reels and Stories. Followers will also have the chance to enter an exciting competition, alongside a series of mini giveaways, to win a selection of the Pentel Arts and PLUS products featured throughout the campaign.
Wendy Vickery, Pentel's Marketing Manager, comments: "Summer is the perfect time to discover a new creative hobby or spend time making something special with family and friends. Through #CraftYourSummer, we're showcasing just how versatile and accessible the Pentel Arts range is, with inspiring projects and crafts that are suitable for all abilities. You don't need to be an expert to make something you're proud of – just a little creativity and the right tools. Whether you're an experienced crafter or picking up a Brush Sign Pen for the first time, we hope the campaign encourages everyone to enjoy the simple pleasure of creating. At the same time, we're continuing to support our retail partners with engaging marketing activity designed to drive awareness and encourage consumers into stores throughout the summer."
