Inside Out Toys Brings SANTORO’s Bangoberry to Independent Retailers Across the UK

Posted by Rachel Westall on 7 July 2026

SANTORO is excited to announce a new distribution partnership with Inside Out Toys, which will bring the company's playful Bangoberry brand to independent retailers throughout the UK. Since its launch, Bangoberry has been capturing hearts with its cheerful cast of collectible characters across a colourful product range inspired by life on the tropical ‘Bingo Bango’ Island. Perfectly positioned within the booming Kidult and cute kawaii trend, Bangoberry delivers a highly giftable collection of novelty stationery, character accessories and playful everyday products with instant shelf appeal.

Inside Out Toys notepads Building on another major retail trend for charm-based customisation, Bangoberry adds a collectible twist to the personalisation trend, with its 'Bangobob' charms – each carrying its own secret meaning for fans to discover, trade and collect.

The partnership with Inside Out Toys comes after SANTORO's recent US partnership with Toysmith and also marks an important step in the brand's UK growth. The new collaboration will make Bangoberry more readily available to the distributor's large customer base that spans independent gift shops, toy retailers, garden centres, museums, zoos, and visitor attractions nationwide.

Bangoberry Animal Pencil Case Lifestyle "Bangoberry is a bright and characterful range that fits perfectly with the types of retailers we work with," said Julian Garner, Managing Director at Inside Out Toys. "The playful design, tactile materials and strong pocket-money products make it an easy addition for gift retailers, particularly those serving families and children. We're excited to introduce the brand to our customers and believe it will quickly become a popular impulse range in-store."

Tara Strickland, Head of Design at SANTORO, also added that "We're delighted to be bringing additional momentum to Bangoberry in the UK with Inside Out Toys! The brand has such distinctively playful spirit and it has been incredibly exciting to see it grow in popularity across other territories. We believe it has all the right ingredients to capture the imagination of UK customers too, and we can't wait to see more families discover the fun!"

Retailers attending this year's Home & Gift Buyers' Festival in Harrogate will also have the opportunity to discover Bangoberry in person. While SANTORO will not be exhibiting at the event, the full range will be showcased by Inside Out Toys, allowing visitors to explore the collection and discuss stocking opportunities directly with the team. Bangoberry stock is now available through Inside Out Toys, with display-led starter packages available to help retailers launch the range successfully in-store.

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