Posted by Rachel Westall on 2 July 2026
Yop & Tom are delighted to announce an agreement with Mercis BV, brokered by Rocket Licensing, to launch a new Miffy stationery collection across the UK and Ireland. The collection will bring together Miffy’s instantly recognisable charm with Yop & Tom’s colourful, design-led approach to stationery. The first launch will include 2027 diaries, 2027 calendars and tear-off notepads, with guided journals to follow later in the year. Pre-orders for the diaries and calendars are open now, with the range set to launch in summer 2026. The collection will make its trade show debut at Harrogate Home & Gift, taking place from 19–22 July 2026.
Miffy is a natural fit for Yop & Tom, with both brands sharing a love of simple, thoughtful and joyful design. Yop & Tom brings proven stationery expertise, strong retail relationships, international wholesale experience and a track record in diaries, journals and giftable paper goods. Miffy brings iconic character appeal, timeless design, global recognition and a rare ability to connect across generations.
Together, the partnership creates stationery that feels both practical and cute, which ties into the trend for licensed nostalgic products for millennials and Gen-Z. Tom Hannacher, Co-Founder of Yop & Tom, said: "We're incredibly excited to be working with Mercis on this new Miffy stationery collection. Miffy has such a rare quality as a character; simple, joyful, instantly recognisable and loved across generations. At Yop & Tom, we've always believed stationery should be practical,but also bring a little happiness to everyday life. This collection gives us a wonderful opportunity to do exactly that."
Joppe Coelingh Bennink, Co-Founder of Yop & Tom, added: "For me personally, this feels very special. I grew up in the Netherlands, where Miffy is known as Nijntje, and she was such a familiar part of childhood. To now be creating a Miffy stationery collection through Yop & Tom feels like things have come full circle. We've approached the range with real care - keeping the warmth and simplicity people love about Miffy, while adding our own design-led stationery perspective."
Marja Kerkhof MD of global Miffy brand owner, Mercis said, "We are delighted to be working with Yop & Tom on this new Miffy stationery collection for the UK and Ireland. Yop & Tom has a strong understanding of the stationery market and a fresh, design-led approach that feels very well suited to Miffy. The collection captures the character's timeless appeal while offering retailers a stylish, giftable and practical range for the diary, calendar and everyday stationery categories."
The collection will be available through selected retailers, independent shops, department stores, bookshops, gift stores and online channels across the UK and Ireland. Distribution in Ireland will be managed through Yop & Tom's Irish distributor.
Retailers interested in stocking the collection can contact Yop & Tom for wholesale enquiries and pre-order information.
Wholesale enquiries:
Tom Hannacher
wholesale@yopandtom.com
www.yopandtom.com
