Posted by Rachel Westall on 28 April 2026
STABILO International GmbH proudly announces its first-ever global collaboration with the record-breaking cultural phenomenon, Netflix‘s “KPop Demon Hunters”. Launching internationally in 2026, the STABILO × “KPop Demon Hunters” collection unites one of the world’s most colourful stationery brands with one of the most dynamic global entertainment IPs of the decade. Since its release, “KPop Demon Hunters” has become Netflix’s most popular film of all time, with 482 million views for the second half of 2025, supported by a chart-topping soundtrack streamed billions of times worldwide.
Where STABILO and "KPop Demon Hunters" Fans unite
The collaboration unites two passionate communities: STABILO fans who value quality, creativity and outstanding design and "KPop Demon Hunters" fans who live and breathe the music, characters and storylines. From schoolbags to classrooms, university lecture halls to home desks, the "KPop Demon Hunters" universe will now become part of everyday routines around the world and fans can write, highlight and create alongside their favourite heroes.
The product collection marks STABILO's first global IP collaboration – an important step in expanding the brand's cultural relevance and international visibility. By integrating the strengths of "KPop Demon Hunters" storytelling power and STABILO's product expertise, the collection opens up new ways to reach globally connected audiences who are looking for products that reflect their passions.
"With this new collection, we are bringing together two global forces of creativity. "KPop Demon Hunters" is a worldwide phenomenon, and STABILO is present in more than 165 countries. This global scale makes this collaboration a natural and strategic fit. With our products we enable fans to carry their heroes and statement items from the IP with them every day and to express their passion and lifestyle," said Daniel Galle, Board of Management - Global Sales and Marketing, STABILO International GmbH.
Global Rollout
The STABILO × "KPop Demon Hunters" collection will be available internationally in 2026, with availability across key global markets. Further details will be announced in the coming months.
