Craft & Crumb Takes Its Baking Kits to National TV

Posted by Rachel Westall on 12 February 2026

Craft & Crumb, the award-winning baking kit brand, is delighted to announce its appearance on BBC One’s Dragons’ Den. The episode will air on Thursday 12 February 2026 at 8pm and on BBC iPlayer. During the episode, Craft & Crumb founders Louise and Kate pitch their creative kits to the Dragons: Peter Jones, Steven Bartlett, Deborah Meaden, Susie Ma and Touker Suleyman. The founders will present their innovative, family-focused baking kits, which are designed to bring creativity, quality, and a sustainable approach to home baking.

Craft & Crumb company on dragons den "Appearing on this series is a huge milestone for Craft & Crumb," said Louise Nicholson, Director and Co-Founder. "We're incredibly proud to share our story and can't wait for viewers to see the passion and hard work that goes into everything we do."

Viewers can tune in to see how founders Kate and Louise fare — and whether they secure investment from the Dragons.

Founded in 2016 by two friends, Kate Horne and Louise Nicholson, Craft & Crumb is a female-owned, independent baking kit brand. Craft & Crumb are reinventing what "baking together" looks like for families by creating monthly Bake & Craft subscription boxes and seasonal kits that give parents and kids a genuine "we made this!" moment — not just another mix in a box.

From party bags without the plastic tat to Easter themed baking kits, everything we do is designed to spark creativity, celebrate the mess, and prove that together really does taste better.

Craft & Crumb | www.craftandcrumb.com | @craft_crumb

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