Posted by Rachel Westall on 22 January 2026
A2V Trade Limited announces the appointment of Heather Robbins as Managing Director, effective 1 February 2026. The appointment supports the company’s next phase of international expansion as it evolves from an established founder-led start-up to a globally focused retail partner. Robbins brings over 20 years of retail experience, with the last 10 in senior leadership roles, including buying and trading at Hobbycraft and most recently as Buying Director at The Entertainer. Her expertise across retail operations, product development, and commercial strategy aims to strengthen A2V’s trajectory to scale while continuing to deliver commercially successful product ranges at speed.
As part of the business' evolution, Founder Becks Beere will transition into a Fractional CEO role, focusing on strategic growth across mainland Europe, Australia, and North America.
"I'm excited to join A2V at this stage of its story," said Robbins. "A2V already has the creativity and commercial strength in place. My focus is on building the operational structure that allows the business to thrive in this next chapter."
About A2V Trade Limited
A2V Trade Limited is a UK-based product development and sourcing partner working with retailers and licensors to design, develop, and source product ranges across categories including craft, art, party, stationery, pet, gifting, wrap/greetings cards, and homewares.
