Posted by Rachel Westall on 13 November 2025
STAEDTLER UK, a leading manufacturer of high-quality stationery and art products, is excited to announce a partnership with illustrator Johanna Basford and CASS ART, one of the UK's leading art retailers. The collaboration, launching this November to coincide with the release of Johanna’s highly anticipated new adult colouring book “Wonderful Wildflowers”, brings together a collection of Johanna's previous and latest works alongside a curated selection of her favourite STAEDTLER products, exclusively with CASS ART.
Rachel Owen, Head of Marketing at STAEDTLER UK commented: "We're thrilled to bring this exciting collaboration to life with Johanna Basford and CASS ART. This partnership allows us to not only showcase our high-quality products but also support Johanna's mission to encourage people to slow down and engage in the analogue creative process. We believe this collaboration will provide a mindful and rewarding experience for all."
Johanna Basford also shared her enthusiasm for the collaboration, "I am delighted to be teaming up with STAEDTLER and CASS ART in a bid to encourage the nation to put down their devices and pick up a pencil! I've been using STAEDTLER products since Art School and all my colouring books have been created using their pigment liners – I can't think of a better endorsement than that! It's been a joy to curate this collection of my favourite STAEDTLER pieces for the CASS ART collection, creating a one stop shop for those in need of an inky digital detox."
CASS ART is the UK's leading art materials retailer, that is on a mission to fill every town with artists, with an online store and 13 stores all over the UK. They encourage everyone to realise their creative talents by providing the world's top-quality materials at the guaranteed best prices. Mark Cass, CEO & Founder of CASS ART commented "We truly believe in the importance of Art and the benefits it brings to our mental well-being. We're huge fans of Johanna's work, which helps further our mission to encourage everyone to explore their creativity. We're delighted to launch this partnership with STAEDTLER and Johanna, and are very excited to bring you her specially selected STAEDTLER creative products to you through our stores through this partnership".
As part of the launch, the partnership will offer fans the chance to win exclusive products and signed copies of Johanna's books, as well as one lucky money-can't-buy online one-to-one drawing and colouring session with Johanna. Stay tuned for more details on the official social media pages of STAEDTLER, Johanna Basford, and CASS ART.
