Posted by Rachel Westall on 18 September 2025
Crayola took a fresh approach for this year’s back to school campaign, with its brand-new collection, Foodie Friends. The fun food-themed collection of stationery, crafts, and activity sets, was brought to life by Hunter Price International, Crayola’s trusted partner for creative play. From 30-page drawing folders and activity-packed craft pads, to sticker rolls, sewing kits, and mini canvases, every item is bursting with personality. Adorable avocado pals, smiling doughnuts, and cheeky French fries and hamburgers; each character has been designed to spark joy and inspire imagination.
Crayola's Foodie Friends is already award winning, with one product from the collection, Crayola ImagiPals™, a surprise ball concept with collectible novelty erasers and stationery, picking up a Gold Award in the recent Independent Toy Awards in the Licensed Toy Category.
Allana Holmes, commercial director at Hunter Price International, shared: "Tapping into creative, yet commercial trends and applying them to the right products at the right time, is what we do and we're really proud of this latest collection, which has already won an award!
"Foodie Friends has only just arrived on the shelves of Tesco stores nationwide and the feedback we've had so far has been amazing. It's impactful, playful and it's just the start of some really exciting developments in our product innovation strategy for Crayola."
"Crayola's partnership with Hunter Price expands the possibilities children in the UK have to creatively express themselves," said Rob Spindley, licensing director EMEA at Crayola, shared "These award-winning innovative products complement our core range and open up new ways to inspire and engage young imaginations."
For further information on Hunter Price International's Crayola collections, please contact home@hunterprice.co.uk
For all the latest updates, follow @HunterPriceInternational on Instagram, LinkedIn or visit www.HunterPrice.com
