Pentel celebrate the launch of Hobbycraft TV

Posted by Rachel Westall on 2 September 2025

Pentel is proud to announce its collaboration with Hobbycraft as the UK’s largest arts and crafts retailer marks its 30th anniversary with the launch of Hobbycraft TV. The brand-new TV channel will go live on 4th September at 7:30am on Freeview 97, with shows also available online and via YouTube. Viewers can look forward to daily demonstrations from expert crafters, designed to inspire creativity across all skill levels. Hobbycraft TV will make it easier than ever for craft enthusiasts to learn new techniques and purchase the materials they need to bring their projects to life.

Hobbycraft TV channel screenshot Steven Hubbard, Board Advisor for Hobbycraft, comments: "At Hobbycraft TV we want to offer a broad and renowned variety of brands, and so we are excited to be partnering with Pentel, who are known globally for their innovative products and affordable stationery range."

Lisa Davis-Lindholm, Pentel's Channel Manager, adds: "I'm delighted to be working with Hobbycraft TV to promote our exciting range of Pentel Art products on this new channel. It's refreshing to see a customer investing in new opportunities and growth—especially in a climate where many are reducing their market presence. This forward-thinking approach is both inspiring and encouraging."

This partnership reflects Pentel's commitment to supporting creativity at every level, while celebrating Hobbycraft's three decades of success and its innovative move into TV.

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