New look for the Make Time 2 Play campaign

MT2P helps to make play resources more readily available for parents, teachers, and carers, whilst highlighting how play and toys are more than just fun – they play an important role in aiding children's development. As part of the campaign's commitment to ensuring play is accessible for everyone, MT2P produces research, facilitates expert discussion, provides specialist advice as well as hundreds of free play ideas. MT2P also partners with charities to produce leaflets that provide insights into playing with children who have disabilities and developmental needs.

All of these resources can be found on the MT2P website. You can also stay connected and discover more play inspiration by following MT2P on Instagram (@maketimetoplay) and Facebook and by downloading the free MT2P app (available on i0S and Android) for hundreds of play ideas..

The MT2P app offers personalised play suggestions based on children's age, location, time available, and specific developmental goals. With over 190,000 downloads, it continues to be a trusted resource for families everywhere.
MT2P invites the toy industry and wider colleagues to support the campaign in highlighting the benefits of play.

Social media partnerships: Participating in social media takeovers, sharing play tips with audiences, sponsoring prizes, or promoting MT2P's content on digital channels.

Contribute to the MT2P App: Submitting play ideas to feature within the app, allowing brands to inspire children's playtime across the MT2P community.

Website and social media: Amplifying MT2P's message on company websites and social media to promote the significance of play.

TV and media: Join the media channels which promote the MT2P campaign.

Join the British Toy and Hobby Association to engage with and support MT2P's initiatives.

To find out more about the campaign and to get involved, contact Rebecca Deeming-Mitchell at rebecca@btha.co.uk to help make play more accessible.