Autumn Fair returns, Sept 2024

Posted by Rachel Westall on 11 April 2024

Autumn Fair returns on the 1st – 4th September at NEC Birmingham as the indispensable destination for buyers to explore a wealth of new and captivating products...

Ornament of toadstools in a glass dome Take great products from the show floor to the shop window in time for retail's peak season with Autumn Fair's curated selection of over 600 suppliers including the retail market's bellwether brands in every major sector across Home, Gift, and Fashion. Historically over 30% of brands are also exclusive to Autumn Fair - you won't find them at any other show.

Sought-after brands who have confirmed their showcase space for 2024 include Widdop & Co, Lesser and Pavey, Hill Interiors, Malini, Sifcon, Chic Antique, Kikkerland Europe B.V, Walton & Co, Quirky Barn, London Ornaments, Blooms by Samuel Baker, Ultimate Products, East of India, Forever England, Quay Traders, Verma Enterprises, Alchemy England, Price's Patent Candles, Home Fragrance Co, House of Disaster, Bubblegum Stuff, Crystal Magick Wholesale, Luxa, Willsow, Keel Toys, Fountasia Ltd, DCUK, Ty UK, Bomb Cosmetics, Casa Verde UK, Chalk UK, Brainbox Candy, Twizler, Marina B, Rex London, Cardgains, The Art File, Emotional Rescue, Five Dollar Shake, Gift Republic, Gingko, Grupo Erik, University Games, House of Marbles, Lanka Kade, Hippychick, Joe Davies, Richard Lang & Sons, Jess & Lou, D&X, Miss Shorthair, Amber Hall Jewellery, Berber Leather, Big Metal, Saloos, Ashwood Leather, Lunar, Lighthouse Clothing, Jessica Graaf, and hundreds more.

Two ladies reading catalogue at trade show stand Jackson Szabo, Portfolio Director, Autumn Fair says, "Autumn Fair is already shaping up to be an incredible event! This September's show will offer brilliant products and brilliant brands, all at a brilliant time of year. This year, we're anticipating over 12,000 visitors, 85% of which attend to buy or source products. From big names to independents, it's the perfect destination to meet key buyers looking to place orders. Autumn Fair is all about buying and timing. Providing a wholesale platform that showcases and celebrates quality homewares, gifting and fashion products and innovation, the show streamlines the shopping (and stocking up) experience with products and brands who are relevant for the winter season, with fast fulfilment. This is the event where retailers, specifically independents, can source from brands that can make a difference to their business now, at the end of year peak shopping season."

Over 80 per cent of Autumn Fair attendees have purchasing power and 85% of visitors' primary reason for attending is to buy or source products. Jane Harris, Buyer for Anne Furbank in Buckden says, "It's a good place to come and see a wide variety of suppliers including very small, individual suppliers."

Four ladies chatting at a greeting card trade show stand Longstanding exhibitor of both Autumn Fair and Spring Fair, Widdop & Co's Stephen Illingworth highlights the importance of Autumn Fair in the buying calendar says, "There's loads and loads of ways to get in touch with people. However, coming to a show, meeting someone in person and looking them in the eye, picking up the product, feeling its value, there's only really one way to do that, and that is trade shows, which bring everybody together in one place for a short period of time. Everybody can showcase, can collaborate, and it's the only way to see the best of the best, the product that's in the market at one time, in one place.

"As a company we do four product launches a year but largely it's focused on a spring launch and an autumn launch. We need a strong, successful event in the autumn period on which Widdop can get in front of our customers quickly, can show them all of our new launches for the autumn and the Christmas period at the most important selling period of the year. Autumn Fair is the best event there is for doing that."

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