Posted by Rachel Westall on 21 November 2023
Pentel has announced its upcoming social media Christmas campaign, bringing a mix of inspiration and creativity, guaranteed to make the season extra special. As the campaign unfolds Pentel will focus on their flagship EnerGel range together with the wide range of Pentel Arts products. Influencers will play a significant role throughout this campaign demonstrating the versatility of these products and motivate the followers to engage, learn about and connect with the Pentel brand.
Throughout the duration of the campaign #PentelWishList will combine a constant stream of activity across social media including influencer reviews, mini campaigns, competitions and engaging content via a series of videos, posts, reels and stories.
Mini campaigns will support Pentel's influencer activity providing additional product information on the featured products.
Pentel's hugely popular Brush Sign Pen range will feature across all activities this Christmas, from decorating cards to personalising gift tags, across the range of 30 beautiful colours which lends itself to endless Christmas projects.
Both Pentel's beautiful range of DualMetallic Brush Pens and Paint Markers will be bringing the sparkle to this Christmas campaign by producing festive illustrations and designs, together with an array of craft ideas. For the first time Pentel will also be featuring the Pocket Brush, demonstrating how you can create detailed Christmas manga-style drawings.
This year Pentel will host not one, but two, Christmas competitions across their Instagram and Facebook channels. The first, '12 Days of Giveaways' will appear on Pentel's Instagram channel offering a multitude of fantastic prizes each day. The second competition #PentelWishList will give Facebook followers the chance to win five of their favourite Pentel products.
Marketing Manager, Wendy Vickery, says, "Our Christmas campaign is one of our largest campaigns throughout the year and plays a fundamental part of all our social media activity. It allows us to fully engage with our followers across all of our social media channels and we invite everyone to get involved. It's designed to bring a touch of magic and inspiration to the festive season by encouraging consumers to try personalising gifts, decorations and handwritten cards using products they may be trying for the first time. We are delighted to share the holiday spirit and we are committed to supporting our trade customers with strong promotions and marketing activity to generate consumer demand."
Pentel's campaign will reach over 1.4m followers over the Christmas period.