Transforming the future of trade shows

Posted by Rachel Westall on 23 February 2023

Autumn Fair, the successful marketplace for wholesale home, gift, and fashion taking place from the 3rd – 6th September 2023, sees the launch of Connect @ Autumn Fair. Endorsed by leading UK retailers such as John Lewis, WHSmith and Choice, Connect @ Autumn Fair is a transformational new approach to buying, designed to revolutionise the traditional trade show model by connecting retailers and brands on a scale never achieved before.

visitors browsing products at trade fair Autumn Fair organised by Hyve Group plc, has supported the retail industry for over 30 years. The home, gift and fashion markets are worth billions of pounds and Autumn Fair is where retail's bestsellers are found, relationships are forged, products are launched, new ideas and the latest trends for bricks and mortar and e-commerce stores are discovered.

From this September, Connect @ Autumn Fair will lead the way for the retail community and transform the buying experience by fuelling thousands of pre-arranged buying meetings before the show even opens. Viewed as the dawn of a new era for retailers, Connect @ Autumn Fair will connect thousands of the UK's leading buyers and retailers with all 600+ Autumn Fair exhibitors before the show. Buyers will be able to discover the brands and products their businesses need, by selecting from hundreds of data points important to them. Exhibitors can create leads, orders, and opportunities with the buyers they want to meet most - all in an incredibly efficient and effective way - turning chance meetings into guaranteed connections.

trade show floor ground Sophie Burton, Buyer, John Lewis says: "I would definitely get involved with Connect. It's great to get a tailored schedule ahead of the day's events."

Over 6,000 meetings are anticipated to take place at Autumn Fair. Each meeting is 15 minutes long and all meetings are double opt-in, meaning both parties have agreed to meet. Meetings take place on the stand, so buyers can explore the full product range. Buyers can participate in as many double opt-in 15-minute meetings as they'd like limited only by availability and mutual interest. If more than 15 minutes is required, a follow-up meeting can be arranged at or after the show.

Peter Allinson, CEO, Whirlgig Toys adds: "Connect @ Autumn Fair sounds great for me. It means I get a really detailed conversation with someone and they're prepared to meet me. It means they've done their homework and I've done mine and we can actually talk about something that's relevant."

Priya Crowe, Buyer, Lark London says: "Connect @ Autumn Fair sounds brilliant because it enables you to plan your day and speak to the people you really need to."

Connect @ Autumn Fair is powered by the leading meetings technology company Personatech, that developed and operates the largest meetings programmes for retail events including ShopTalk and GroceryShop. For buyers to join Connect @ Autumn Fair, the first step is to register for a FREE ticket to Autumn Fair. Registration opens in April 2023. Or book in a call with Autumn Fair's community development team on Tel: +44 20 3545 9735 to find out more.

For more information on Connect @ Autumn Fair visit Connect @ Autumn Fair Suppliers - Autumn Fair 2023

Share on Facebook