Posted by Rachel Westall on 13 February 2023
Ambiente, Christmasworld and Creativeworld joined forces for the first time from February 3rd-4th to 7th, 2023, to inspire as the global hub for upcoming lifestyle trends. They reflect the increasing merging of lifestyles and focus on the top theme of sustainability. 4,561 exhibitors occupied the entire Frankfurt exhibition center on 352,950 gross square meters and impressed 154,000 retailers from all over the world with their innovations. Participants from more than 170 nations celebrated the personal encounter.
More than ever, Frankfurt became the home of the global consumer goods market. For five days, the fully booked exhibition halls were buzzing with reunions and an energetic ordering mood. A total of 154,000 buyers came to Frankfurt to experience trends live and to order for their collections, with which they stimulate the consumer mood.
"With an overwhelming participation and tremendous internationality, we have made an incredible comeback for the global consumer goods world after two years of pandemic. Frankfurt has strengthened its leading position and is the comprehensive inspiration, ordering and networking event. Our new concept One-Stop-Shop is working" says Detlef Braun, Member of the Executive Board.
Buyers benefited from a variety of fresh business impulses: at Ambiente Dining, Living and Giving were expanded by the new Working section with a view to modern working worlds. Christmasworld inspired the sector with seasonal eye-catchers and festive decorations with a wow effect for the most beautiful and best-selling time of the year. With numerous creative offerings and interactive workshops, Creativeworld celebrated the ongoing DIY boom like no other trade fair. The greatest possible efficiency is the focus for all participants.
Best ratings in internationality and satisfaction
The high level of internationality exceeded all expectations: 70 percent of visitors came from abroad. In addition to Germany, the strongest participating nations included Italy, France, the Netherlands, the USA, Great Britain, Spain, Turkey, Switzerland, Greece and Poland.
"It's gigantic and the visitor frequency super international - even far more than expected and far more than in 2020 before the pandemic. We are overrun, nobody expected that and we are very happy. The combination of Christmasworld, Ambiente and Creativeworld is proving to be a very fortunate solution for exhibitors and trade buyers alike, and one that should definitely be maintained," stresses Lars Adler, Chairman of the Board EVL (European Lifestyle Association).
The entire spectrum of German and international retail trade was on site. In addition, the mega event attracted the who's who of major international buyers such as Amazon, Illums Bolighus, Galeries Lafayette, El Corte Ingles, KaDeWe, John Lewis, E. Leclerc, Marks & Spencer, Museum of Modern Art, Rinascente and Stapels. Moreover, major distributors of hotel and restaurant supplies from around the world, as well as hotel chains such as Marriott International, Hilton Hotels & Resorts and Hyatt Hotels, were also attending. The fact that the trade sees Ambiente, Christmasworld and Creativeworld as its new platform for success is also confirmed by Messe Frankfurt's visitor survey. The satisfaction ratings are at a very high level and currently stand at 94 percent.
DEHOGA Hessen, Frankfurt am Main District Association, was also pleased that the launch of the Ambiente, Christmasworld and Creativeworld 2023 consumer goods fairs in Frankfurt has set the signals back in the right direction. It is extremely important to the hospitality industry association that Frankfurt is strengthened as a MICE destination in national and international perception. "After the crisis years, which hit the hotel and catering industry in particular, it is extremely important that the trade fairs and congresses boost business travel tourism again," emphasizes Robert Mangold, Chairman of DEHOGA Frankfurt. "The trade fairs are an important economic factor for the city's image as well as for the overall structure of all tourism profiteers in Frankfurt and the Rhine-Main region."
Digital Extension enables over 80,000 contacts and extends trade show experience
The decisive factor in inspiration remained the physical experience, which was clearly in focus in 2023 - and continues to be meaningfully supplemented digitally before and after the trade shows. On the online platform Digital Extension, a total of 80,242 participants were virtually on the move, there were over 8,000 networking interactions, around 4,000 chat messages were sent and over 1,000 hours of content were watched. Until 17th February 2023, exhibitors and visitors can continue to network via the online platform and follow selected trade show highlights. This enables optimal post-fair business and offers the chance to make important business contacts even afterwards. During the year, the online exhibitor search, the order and content platform for Home & Living nmedia.hub, the knowledge platform Conzoom Solutions, the Ambiente Blog and the social media channels of Ambiente, Christmasworld and Creativeworld are also available for networking, placing orders and gaining knowledge.
Ambiente, Christmasworld and Creativeworld will continue to be held simultaneously at the Frankfurt exhibition centre: Ambiente/Christmasworld: 26th to 30th January, 2024 Creativeworld: 27th to 30th January, 2024