Posted by Rachel Westall on 5 December 2022
Pantone's Colour of The Year, Viva Magenta, is oh-so gorgeous and perfect not just for upcoming Valentine's Day - it'll brighten up the high street all year round! Pantone’s Colour of the Year, Viva Magenta 18-1750, has been described as: vibrating with vim and vigour. It's a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
Leatrice Eiseman, Executive Director, Pantone Colour Institute says: "In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength."