Posted by Rachel Westall on 5 December 2022
Pantone's Colour of The Year, Viva Magenta, is oh-so gorgeous and perfect not just for upcoming Valentine's Day - it'll brighten up the high street all year round! Pantone’s Colour of the Year, Viva Magenta 18-1750, has been described as: vibrating with vim and vigour. It's a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
