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Putting your best foot forward

Posted by Rachel Westall on 23 June 2022

In the growing world of personalisation, TheMagicTouch has created another great opportunity for customers to benefit from the massive potential of personalised shoes and footwear. This original and easy method to personalise and decorate all kinds of shoes and footwear is using the cmpany's new DTF transfer and toner-based processes.

montage of shoes with printed personalised designs on Jim Nicol, Managing Director explains, "Some 25 years ago we were very fortunate to engage with many leading established shoe and fashion footwear brands that wanted to create limited edition designs and incorporate full colour images. The pioneers then and still today are Dr Martens, originally in Northamptonshire, where limited-edition, full colour designs could be produced within the normal production facility. However, at the time the entry level cost of the digital transfer printers and equipment was very high plus having to construct the finished footwear after the design had been printed to the specific leather panel eliminated this to many potential users".

Today, TheMagicTouch offers various full colour transfer options for the decoration of all types of footwear. Using a combination of both toner-based and DTF transfers, full colour images can be applied directly to almost any type of trainers, sliders, sports boots, safety shoes and sandals, for example, within a minute using one of the many hand-held irons designed for intricate transfer applications and used extensively within the craft market. The printed and cured DTF transfers are easily applied to almost any part of the footwear with minimal risk of damage or rejects. In fact transfers applied can be easily and quickly removed using traditional flex and HTV removal sprays.

The finished transfer is vibrant and more importantly durable. The advantages of the DTF transfer technology include no cutting, no weeding, and no pre-treatment.

Jim Nicol adds, "At the moment, globally the choice of personalisation to footwear is limited and also very expensive. The offerings from some of world leading sports shoe brands is restricted to simple single colour names with a limited choice of positioning. Customers can now create custom footwear easily, quickly and profitably".
For further details, samples or to arrange a demonstration contact sales@themagictouch.co.uk

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